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Digital Marketing Manager
4 months ago
Role Overview:
Frida is looking for a Digital Marketing Manager to join our digital marketing team based in Miami, FL. Reporting to the Sr. Director of Digital, the selected candidate will help in growing the quick, ever-evolving digital agenda at Frida. They will play a key role in building and developing best-in-class digital activations across a variety of platforms, including Lifecycle Marketing (CRM), Registry, and more, that will help drive both sales and consumer buzz for the brand.
The ideal candidate will be experienced in a results-driven organization with a passion for digital and various marketing channels while acting as a thought partner and cross-team collaborator in a fast-paced environment.
This individual will play a key role in the development, roll-out and management of an optimized CRM strategy across a portfolio of brands.
The ideal candidate will be versatile with strong analytical skills that can be applied to optimizing the strategies across paid, owned and earned platforms/activities. This role will work closely with cross-functional teams to push along our key priorities across all digital marketing channels while providing forward-thinking ideas to build and maintain a strong brand presence and open up new sales opportunities.
Core Responsibilities:
Manage campaign reporting and analytics across a variety of key digital marketing levers, including CRM, Registry and more, with the goal to discover insights to help optimize results across our portfolio of brands.
Partner with cross functional teams, including but not limited to IT, Brand Marketing, Digital Media, to ensure that reporting capabilities are stood up in the related marketing channels, functioning properly, and reporting needs are met.
Act as a project leader to ensure that all key milestones and phases are on-track and completed during the optimization of our CRM program.
Own and manage the CRM calendar across our portfolio of brands, as well as partner with the creative marketing team to proactively communicate asset needs that support overall execution across all CRM platforms.
This individual will be responsible for cross collaborating with our brand and marketing teams on the brief for all CRM campaigns, including the proofing and approving of all messages before their deployments.
Additionally, partner with Sales Planning to ensure proper inventory, sales assumptions are in place tied to key initiatives and trends.
Develop and execute robust A/B testing plans for the improvement of CRM KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue across our DTC and retailer partners.
Partner in reshaping our approach to DTC, including monitoring best-in-class practices and trends to ensure an optimized approach.
Measure digital KPIs, monitor Google Analytics and/or other monitoring tools.
Conduct email marketing and SMS campaigns using customer engagement platforms.
Other duties as assigned
Qualifications & Skills:
Bachelor’s Degree in Business, Marketing, or related field
3-5+ years’ experience in an analytical field
Experience managing a CRM program
Extremely proficient in Microsoft Excel, PowerPoint.
Prior experience working with analytical reporting suites like Google Analytics, PowerBI or Tableau
An excellent communicator, who is excited about sharing actionable findings and insights
Comfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset
Team player who enjoys working and learning across departments
Analytical thinker with the ability to leverage insights to inform future activity
Self starter and ability to work in a fast paced environment
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting
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