Sr Marketing Specialist

4 weeks ago

Charleston, United States Randstad Full time

Randstad US

Sr Marketing Specialist

Charleston ,

West Virginia

Apply Now

At Cella, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As the Sr. Marketing Specialist you will support the development and coordination of marketing programs, collateral, social media, reports, SEO/SEM, website, job ads, events and reputation management sites. Job Function/Responsibilities: Must have 3-5 years execution of marketing programs including thought leadership, advertising, sponsorships, email, social media, review sites, sales tools, blog posts, job boards and lead generation. Working with the Director of Digital Marketing, create and execute organic and paid search optimization strategies across digital platforms. Maintain consultative knowledge of current digital media best practices, concepts, trends and industry developments. Manage campaign lists and audience segmentation to ensure accurate, timely and targeted email marketing communications. Ability to make data driven recommendations for optimal site and channel performance. Monitor organic performance and conduct performance analysis through Google Analytics and Google Search Console. Grow and improve SEM channel efficiencies to maximize ROI and meet business goals and objectives. Research marketing and media opportunities for new and existing geographies. Coordinate the distribution of mass emails and surveys. Coordinate all email lists and campaigns in HubSpot. Serve as subject matter expert for SEO including SERP rankings, crawlability, backlinking, keyword strategy, H1 and meta-tags, as well as all technical aspects such as redirects and site speed. Define key metrics and translate SEO results into business objectives and ROI. Be solutions-oriented and results-focused; Hold yourself and others accountable for solving problems, completing tasks and realizing results. Feed the culture of encouragement, positivity and optimism. Exercise mature judgment and discretion in matters of significance. Promote respect, inclusion and diversity; Capitalize on the expertise of your colleagues to produce the best results; Continuously give your best efforts. Document & maintain detailed SOPs to promote cross-training, facilitate knowledge sharing and ensure successful coverage during time off. Be an enthusiastic learner – improve your personal knowledge and skills in advancement of company objectives; Have awareness of external factors impacting our business. Skills & Knowledge Preferred: Experience with Google Analytics and Google Search Console Experience with Google’s Keyword Tool. Experience managing CMS platforms like Django, WordPress, or Drupal Experience executing and optimizing paid media campaigns A functional understanding of HTML and CSS. The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills. Proven success in link building and viral strategies. The ability to deploy an effective local and long-tail search strategy. A deep understanding of mobile strategy and how it relates to SEO. A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO. Experience in building inbound organic search traffic and improving SERPs. A background in creating reports showing web analytics data and site evaluations. An up to date, working knowledge of current, past, and projected trends in the SEO industry. Experience with A/B testing and/or multivariant testing. Familiarity with the best tools in the trade. Education & Experience Preferred: Bachelor’s degree required, preferably in business or marketing. 3+ years of professional-level experience required in marketing and SEO within an external or in-house agency. Proven proficiency in MS Office (including Word, Excel and PowerPoint) and Adobe Acrobat on a MAC operating system What’s in it for you: Largest global staffing leader Competitive salary + bonus Generous PTO policy earned from day one Education and professional development Retirement savings and security Employee stock purchase plan Paid parental leave Short and long term disability Employee assistance program and health advocacy Health and dependent care flexible spending account Metlife auto and home insurance Metlife legal plan Referral reward program Exclusive discounts and programs with dozens of nationwide vendors and retailers Applications Accepted on Ongoing Basis Until Filled At Randstad, we love to celebrate our hardworking, diverse teams as demonstrated through our consistent industry-leading recognitions. To highlight a few awards, we are proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. When you join Randstad, you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com .

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