Group Marketing Manager, Technology Partnerships, Mailchimp
2 weeks ago
Part of the Product Marketing team for Mailchimp, the Technology Partnerships team is responsible for listening to the market, uncovering consumer insights, identifying opportunities that influence the product integrations roadmap, and developing audience relevant strategies and go-to-market plans that drive revenue growth and integration adoption.
We are seeking a seasoned Group Marketing Manager to manage the Technology Partnerships team. This leader will have a strong track record of succeeding in "player/coach" roles - bringing both strong strategic skills, seamless cross-functional partnership and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. You will lead a team of product marketers to build the short and long-term go-to-market strategy for Mailchimp's Technology Partnerships which will meet and exceed our goals as well as influence the future product development roadmap. You'll partner closely with the larger Technology Partner organization as well as Marketing, Analytics, Sales, and others. To be successful you will bring a mix of strategic vision, communication skills, collaborative mindset, and product launch experience - having worked in highly cross-functional, dynamic environments crafted to move with velocity.
Responsibilities
- 1-Year Business Planning: Own the 1-year marketing plan, including strategic choices about where to play and how to win.
- Better Together Value Propositions: Craft differentiated, insights based better together value propositions for strategic partner integrations by developing deep understanding of the market opportunity, customer segments, competitors, business models, and positioning.
- Learning Plan Development: Develop research and testing plans and actively analyze business data from multiple sources to generate insights, build business cases, and make informed decisions that drive business results.
- Strategic Priority Development: Translate insights into impact by identifying the critical few priorities that unlock growth opportunities; develop business cases and execute activation plans.
- Cross-functional Partnership: Partner deeply cross-functionally to influence the product and marketing roadmaps and execute awesome end-to-end customer experiences with Product Management, Research, Analytics, Acquisition, Customer Success, Sales, Partnerships, Lifecycle Marketing, and others.
- Technology Partner Co-Marketing GTM Plans: Develop, execute, and measure technology partner marketing campaigns and programs in collaboration with our key technology partners to meet and exceed our short and long term business goals.
- Messaging & Claims Development: Create and deploy differentiated, insights-based messaging and claims in partnership with Market Research, Design and Legal.
- People Leader: Manage and coach a team of product marketing managers; contribute to a high-performing culture by sharing and mentoring go-to-market best practices that up-level the team's marketing craft.
- Culture Ambassador: Craft a fun, inclusive, and collaborative team culture.
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