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Social Media Manager
1 month ago
Overview of Responsibilities
Owns Social Media Channels, Community Management, and Analytics for the brand
Monitors social media channels for industry trends
Reviews analytics and uses data to inform the social media strategy
Collaborates with the team to create a social media calendar
Creates an active social media presence to boost brand awareness and recognition
Social Media:
Plan, design, implement the social media content calendar
Strong collaboration skills with the internal team and the ability to proactively follow up as needed to maintain content and plans.
Create campaign plans and marketing stories for key business objectives including product launches, seasonal campaigns, and cultural moments.
Stay current with emerging social media tools, platforms, and trends in the competitive landscape. Share learnings and best practices with the wider team.
Impeccable time management skills. Strong ability to multitask and to track & follow up as necessary. This includes reacting quickly to requests from the team and prioritizing current tasks.
Detail-oriented approach with the ability to work under pressure to meet deadlines and complete tasks with urgency.
Improve the content experience by leveraging channel-specific creative strategies.
Strong copywriting and copy-editing skills.
Play a key role in our influencer marketing efforts by identifying potential partners, relationship building, and reposting influencer content.
Community Management:
Excellent social listening skills.
Engage users by responding to direct messages, organizing giveaways, responding to comments, asking questions, and cultivating relationships.
Follow relevant influencers and engage with them to increase brand awareness on their channels and establish an ongoing relationship
Analytics:
Understand KPIs and define them specifically for social media
Continuously evolve our channels and content strategy through analysis of data to understand what’s working and what's not working.
Competitor analysis
Platform knowledge:
Google Analytics
Asana for project management
Slack for internal communication
Native analytics tools on Youtube, Pinterest, Instagram, Facebook, Tiktok, etc
Working knowledge of design tools like Adobe creative suite
Influencer marketing platforms
Dashlane for password management
Company Benefits:
Unlimited PTO policy
Flexible Working
401k availability
Competitive Medical, Dental, Vision and Life/ADD Insurance
Merchandise Discount
Company Bonus
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