Social Media Manager

Summary:
The Opportunity

Hyatt seeks an enthusiastic Social Media Manager to join our Global Social Media Team. In this role, you will be collaborating closely with the broader Social, Brand, DE&I, and Communications teams, where you'll be instrumental in continuing to make World of Hyatt a standout brand on social media. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

Our purpose sets us apart-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally

• Flexible work schedules

• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center

• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption

• Paid Time Off, Medical, Dental, Vision, 401K with company match

Our Commitment to Diversity, Equity, and Inclusion

Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board-from whom we hire and develop, the organizations we support, and whom we buy from and work with.

Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.

Who You Are

As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.

The Role

We are looking for a Social Media Manager to manage World of Hyatt's brand-level social media channels, and support several additional brand-level channels. This person will be responsible for bringing World of Hyatt to life in a unique, social-first way through the creation of a mix of evergreen and campaign content in partnership with the World of Hyatt social, brand team, and agency partners. They will be responsible for working with cross-functional partners to create & schedule social media content for the World of Hyatt brand and select additional brands and their existing social media platforms. They will also ensure the content is compelling and relevant and aligns with the overall business objectives and supportive of any World of Hyatt initiatives in a social-first, platform specific manner alongside a Senior Manager & Associate Manager.

The Social Media Manager will work closely with cross-functional colleagues and departments to ensure the content on World of Hyatt's social platforms are a true reflection of the World of Hyatt.

The primary job responsibilities are:

• Strategically create, curate, and publish social media content for World of Hyatt and several other brand's social media platforms

• Creation and maintenance of quarterly evergreen strategic plans and corresponding social content calendars alongside Senior Manager

• Develop, execute, and report on integrated social strategies & campaigns, working cross-functionally with various departments to translate brand campaign objectives into social-first strategies and content plans

• Work with relevant partner agencies as needed, owning the relationship and project management of each campaign or initiative they're working on, including the feedback loop, and ensuring final output is delivered on time

• Manage the development of photography and video content shoots for World of Hyatt and select brands - leveraging content creators, influencers, and partners to create social-first content

• Source image & video content through outreach to hotels and via our asset libraries in partnership with the Associate Manager

• Execute content creator & influencer partnerships to create timely new social-first content in partnership with Global Social Teammates

• Compile weekly, monthly, and quarterly social media reports

• Manage ongoing reporting of influencer performance

• Leverage user-generated content into evergreen social media content via partner tools in unique ways on a quarterly basis

• Partner with cross-functional teams to drive awareness, engagement, and traffic through social media content and paid advertising to meet business goals

• Strategize and manage ongoing monthly paid social campaigns on select platforms for World of Hyatt in partnership with Paid Social Media Manager

• Light community management and ensuring consumer requests are dealt with by Global Care Center in a timely manner and any questions/comments are proactively responded to during business hours or an important campaign launch

• Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing and brand communication

• Work collaboratively with regional and global social media teams to ensure content and campaign efforts are efficient and consistent

• Monitor, track, and analyze social media performance metrics, track KPIs, and provide regular reporting and insights to inform strategy and decision-making

• Identify new trends and opportunities to develop social-first pilots for World of Hyatt monthly

• Suggest and implement new features to develop brand awareness elevate our social strategy and stay on top of the latest social media trends

• Experiment with new engagement tactics, content formats, and community-building initiatives, measuring their impact and iterating based on feedback and results

• Stay up-to-date on social media trends, tools, and best practices, incorporating new strategies and features into our social media efforts

• Share feedback, case studies, best practices, and learnings from insights gained from community management, content reports, and social listening

• Be an ongoing social media advocate for corporate and hotel colleagues

Qualifications:
Experience Required:

• Minimum of 6-9 years of experience in a social media management role

• In-depth knowledge and experience in both social media and traditional marketing

• Bachelor's Degree in Marketing, Business, Advertising, Communications, English or technology-related

• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms

• Strong familiarity with Sprinklr or similar social media management tools

• Ability to work with a variety of partners and team members across different projects

• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects

• Attention to detail & ability to multitask

• Strong project management skills

• Up to date on relevant cultural events

• Works well under pressure & has a flexible & positive attitude

• Excellent communication & interpersonal skills

• Proven analytical and problem-solving abilities

Experience Preferred:

• Strong time management, communication, and organizational skills

• Experience with Photoshop or additional photo editing tools for content creation is a plus

• Passion for travel, emerging social platforms, and digital trends

• At least 2 years of experience managing a team

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.

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