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Product Marketing Specialist

3 months ago

Richmond, United States Markel Full time

What part will you play? If you're looking for a place where you can make a meaningful difference, you've found it. Because, at Markel, the work you do gives people the confidence to move forward and seize opportunities. Whether you're wild about horses, bananas for boats or driven by data, you'll find your fit amongst our global community of optimists and problem-solvers. We're always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs.Join us and play your part in something specialMarkel, a Fortune 300 Company, is seeking a Product Marketing Specialist to join the Markel Specialty (an insurance division of Markel Corporation) Marketing team. This candidate will join an experienced and entrepreneurial group of professionals with responsibilities that directly impact and support growth goals and business objectives through brand awareness/promotion, digital marketing, product promotion, and external communications/public relations functions. A core focus of this role is providing direct support for the product line leadership team as well as underwriting, business development, and regional teams for our professional liability product offerings. The ideal candidate will have previous experience in marketing, communications, design, or similar role along with knowledge or related work experience in the insurance industry.What you'll be doing:Serve as marketing point-of-contact for professional liability product line leadership team along with supporting underwriting, and business development.Work with leadership to understand and document the business goals and objectives, targeted growth areas, distribution strategy, etc. to develop, implement and execute marketing plans and campaigns for professional liability products and services that support the identified business goals/objective on time and within budgetDevelop a deep knowledge/understanding of professional liability products along with a broad disciplinary knowledge and awareness of related areas.Serve as a content owner by creating, updating, and editing marketing collateral and content (both digital and print) regularly for assigned product lines or area/scope across various systems/database repositories through a detailed inventory and audit process.Manage projects and participate in structured assignments of diverse scope and consistently deliver high quality work on time and within budget.Track, monitor and evaluate the effectiveness and performance of marketing activities and campaignsConduct market research to build awareness on the latest insurance products, services, regulations, and industry trends to identify opportunities, customer needs, preferences, and trends that may be beneficial to Markel.Effectively build relationships with key stakeholders across the business.Collaborate with underwriters to assess marketing needs, establish product line value propositions, highlight Markel's competitive advantages, identify opportunities/improve processes, and create impactful marketing campaigns.Analyze data/trends and adjust plan as needed.Research and inform the business of competitor/industry practices.Collaborate with shared services (i.e. claims and loss control).Provide support and direction on product-specific conference planning and help to identify new opportunities where needed.Complete assigned recurring tasks on time and with quality expectedDevelop strong collaboration with team members/peers, sharing creative and innovative approaches to support all facets of marketing as needed, including brand management/awareness, event marketing, direct marketing, email, web, social media, etc.What we're looking for:Bachelor's Degree 2-4 years of experience in marketing, consulting, or similar creative/problem-solving environment required Insurance industry experience preferredStrong written and verbal communications skillsHigh degree of self-motivation and the ability to work effectively both independently with senior leaders and as part of a teamStrong organization and time management skills with the ability to manage projects and prioritize workloadProficient in Microsoft Office suiteAdobe design programs experience is a plus. Who we are:Markel Group (NYSE - MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.We're all about people | We win together | We strive for betterWe enjoy the everyday | We think furtherWhat's in it for you:In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work. We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees' needs at all stages of life. All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance. We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave. Markel offers hybrid working schedules of 3 days in the office and 2 days remote. Are you ready to play your part?Choose 'Apply Now' to fill out our short application, so that we can find out more about you.The base salary offered for the successful candidate will be based on compensable factors such as job-relevant education, job-relevant experience, training, licensure, demonstrated competencies, geographic location, and other factors. Caution: Employment scamsMarkel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:All legitimate job postings with Markel will be posted on No other URL should be trusted for job Markel Group Careers.All legitimate communications with Markel recruiters will come from Markel.com email addresses.We would also ask that you please report any job employment scams related to Markel to rarecruiting@markel.com.Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information, sickle cell trait, or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy, childbirth, or related medical conditions; marital status, civil union status, domestic partnership status, familial status, or family responsibilities; military or veteran status, including unfavorable discharge from military service; personal appearance, height, or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law. Should you require any accommodation through the application process, please send an e-mail to the rarecruiting@markel.com.US Work AuthorizationUS Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.