Sr. Manager, Social Media

About Us At Zevia we're creating a world of better-for-you flavor, better for people and the planet. Our team is made up of builders who are passionate about our mission. Together we aim to impact global health, provide affordable better-for-you products, and aid the planet through reduction of plastic. We operate with passion, openness, gratitude, accessibility, humanism, humility, and scrappiness as we fight the good fight to change the beverage industry for good. Summary The Senior Manager, Social Media will be a highly motivated and creative social & community expert that seeks to help consumers discover and connect with the Zevia brand and beverages. The right candidate will be entrepreneurial, unafraid to take creative risks, and be as passionate about social media, storytelling, and strategic community building as we are. Reporting to the VP Brand Marketing, this role requires a social media expert who can drive strategy, lead internal and external social resources, and educate a broader organization on what “great” looks like across social. If Digital moves fast, social moves faster. What is a brat summer? Are carousels in again? We need someone on our team who can answer these questions (and more) to help us keep up with the pace of change that’s happening on platforms and in culture, and bring that relevance to the work and our brand. Essential Functions Build and implement strategy for Zevia’s flagship social handles across all social media platforms, but focused the most on TikTok and Instagram. Bring to life our voice, tone and identity and develop a consumer-first and platform-bespoke “reason to follow” across all @zevia accounts. Innovate how we use social media to drive business outcomes, build our communities, and drive brand awareness and advocacy. Build and oversee a team that is best in class in terms of content, production, publishing and community management. Own external partner relations for social, including creators and agencies. Review and provide feedback on preliminary and final concepts, graphics, music, rough cuts and final versions of creative content that may need to be developed in app and off app. Ensure all cross functional stakeholders are supported with clear ways of working and best practices. Evaluate social platforms, tools, and services against business goals and deliver formalized reports that are actionable and timebound. Identify content that appeals to Zevia consumers and followers of Zevia’s creators as inspiration for original content development. Measure social media KPIs monthly, quarterly, and yearly. Build and manage an annual social budget. About You The ideal candidate will: Be experimental with content; take risks with what you're creating; and be original. Can turn one-off hits into successful repeatable formats. Leverage trends to stay relevant, while focusing on original content formats as key to success. Create content natively in app, with a hook, point of view, and personality, using creative approaches to format, structure and presentation of content. Be highly collaborative — you’re not afraid to lead or follow and believe in the power of “showing” your work. Be well-versed in cultivating an organic relationship with followers through savvy and meaningful community management. Have excitement and never-ending curiosity surrounding the future of social storytelling. Leverage sound strategy, data, and best-in-class creative to build upon intuition. Be comfortable turning data into insights, and insights into strategy. Work collaboratively with internal and external partners to ensure that they are informed of and aligned to our social strategy. Provide constructive guidance at all stages of the creative process. Build strong relationships and work across varied internal cross-functional teams. Be comfortable and adept at communicating with all levels of the organization. Required Education and Experience: 6+ years experience, including time as a creator/editor within social media for brands. Previous supervisory experience is preferred. CPG experience is a plus. Experience in content distribution channels including but not limited to TikTok, Instagram, X, Threads, YouTube, Facebook and LinkedIn. Excellent social copywriting skills with a gen-z lens. Experience creating social media content natively in-app (TikToks, Reels, Stories, Feed Content, and Carousels). Knowledge of what works across various social platforms. Experience with social analytics platforms. Experience working on social teams that had to launch and grow channels from scratch is a plus. Working knowledge of the paid media space. Experience working on early stage social teams is a plus. Experience working with executives, creators, freelancers, and agencies. Enthusiasm for what we are building at Zevia. Supervisory Responsibility This position is a direct supervisor. Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Relocation Provided No Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to (10 pounds). Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Travel This position may require occasional travel. Work Authorization/Security Clearance Must be eligible to work in the U.S. EEO Statement We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual’s race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, sexual and reproductive health decisions, height, weight, age, any physical or mental disability (including gender dysphoria or similar gender-related conditions), medical condition, national origin, ancestry, marital status (including registered domestic partnership, civil union, or any other partnership status), familial status, caregiver status, military or veteran status (including unfavorable discharge from military status), genetic information, genetic testing, predisposing genetic characteristics, caregiver status, order of protection status, work authorization status, citizenship status, immigration status, conviction record or history, arrest record, pre-employment marijuana testing, credit history, salary history, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a “Protected Characteristic”). Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. What We Offer A collaborative environment, where everyone contributes and delivers. A place where you can grow, develop and learn. Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range. A comprehensive benefits package which includes: An array of medical plans. Dental. Vision. Group Life Insurance. Short-term disability + Long-term disability. Flexible Spending Accounts: Medical, Dependent and Limited Use. Health Savings Account. Accident Insurance. Critical Illness Insurance. Hospital Indemnity Insurance. Legal Insurance. Travel Assistance. Employee Assistance Program. Pet Insurance. 401k Plan (Traditional and Roth). Vacation, Personal/Sick Days, and Holidays. Professional development contributions. And of course, all the Zevia you can drink #J-18808-Ljbffr