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Director of Marketing
3 months ago
The Director of Marketing will work closely with leadership and key stakeholders to manage the current industry marketing strategy and to develop marketing communications plans, ensuring marketing integration and consistency. This position's core functions are developing customer journeys, optimizing the customer experience, and branding. This position will regularly perform industry and customer research to ensure the company brand and marketing strategy provide continuous business development and align external communication to provide the best customer experience. The Director of Marketing achieves marketing communications operational objectives by contributing information and recommendations to strategic plans and reviews while continuously promoting the company's brand.
Primary Duties & Responsibilities:
- Industrial Marketing
- Create and implement marketing strategy.
- Construct the customer journey for each product vertical
- Optimize touch points along these journeys via rapid experimentation and prototyping
- Collect data from these touchpoints to drive the customer experience
- Familiarity with Design Thinking and Agile Methodology is a plus.
- Customer, Market, and Product Management
- Capture data from customer interactions, such as surveys or website visits, and analyze it to determine insights about our customers with the PM team.
- Works with Production Management Team to identify trends in industry data to inform strategic / business development opportunities.
- Works with PM Team to Perform a geographic and industry market analysis to support a successful entry and growth into new markets
- OEM Partnership Management
- Work with OEM marketing departments to utilize market development funds, co-op activities, and co-branding promotional items.
- Gain thorough knowledge of existing and developmental product lines to match customer needs
- Digital Content:
- Manages relationships with partners for the creation of branded sales and marketing collateral materials including, but not limited to digital content for website and social media, brochures, PowerPoints, flyers, videos, and graphic design.
- Website Content & Design:
- Product Ownership of company website and content to reflect updated information that leverages technology while providing the best customer experience.
- Experience in customer portals, B2B e-commerce, and B2B marketplaces is a plus.
- Wordpress or other CMS experience is a plus.
- Product Support
- Support business development strategy meetings, presentations, and client interviews
- Provide general product support to clients
- Social Media:
- Works with partners to manage digital media presence, including social media channels
- Content calendar development in collaboration with leadership to provide consistent updates across social platforms aiming to engage followers and promote the company brand
- Brand Management:
- Develops and promotes product marketing strategies with internal SME, as well as, joint marketing initiatives with OEM's to enhance branch recognition
- Promotes company image by contributing assistance to community events
- Manages the company store to include new promotional items within budget as well as managing inventory of store items
- Internal Communications & Events:
- Coordinates service updates, product releases, and other key internal communications company-wide
- Oversees the strategy and facilitation of company-hosted (crawfish boils, open house, etc.) and company-attended (trade shows, golf tournaments, etc.) customer events to ensure appropriate ROI
- Develop press releases in collaboration with the Executive Leadership Team
- Provide development of content for semi-annual company meetings
Positional Requirements & Qualifications:
Education & Experience
Bachelor's degree in a related field required
- 5+ years of experience in marketing strategy development and implementation.
- Media Content Strategy
- B2B Branding Strategy
- Demand Generation
- Search Engine Optimization
Organizational skills
Strong Leadership
Presentation skills
Strategic planning
Excellent verbal and written communication skills
Strategic marketing
Decision making
Team player
Must be able to travel and have a clean driving record in accordance with company driving guidelines
Clear background check and drug/alcohol screening
Essential Physical Functions:
- Travel: less than 5%
- Lifting to 20 pounds
- Bending, stooping, walking
Other details
- Job Family Outside Sales
- Job Function Corporate
- Pay Type Salary
- Travel Required Yes
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