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Trade Show and Event Coordinator

3 months ago

Albertville, United States Progress Rail Services Full time
Job Purpose

Manage, develop and coordinate marketing events, trade shows and other campaigns in support of strategic marketing initiatives. The Trade Show Event Coordinator must leverage all aspects of marketing including social, website and digital advertising to ensure successful events, contacts and liaison with vendors and customers. The event coordinator is responsible for the operational, implementation and post event activities.

Company Description

Railroads transport goods and people millions of miles every day. At Progress Rail, we believe in going the distance with them. We are looking for talented and innovative team players to address the challenges of the rail industry today, ensuring success for the future. Build a long-term career with opportunities for growth and advancement as part of a vibrant network of close to 200 global locations. Our innovative team members work together to forge the bridge between ideas and success
As a Caterpillar company, Progress Rail is an integrated rolling stock and infrastructure provider, delivering a full range of products and services to domestic and international railroad customers. Our customers enjoy one-stop shopping and comprehensive railway solutions - whether it rolls on the rail or is the rail itself. From locomotives, transit, freight cars and engines, to tracks, signals and advanced technology, we ensure customers can count on us to meet their needs.
Learn how we keep our customers rolling by following us on Facebook, Twitter, Instagram, YouTube and LinkedIn, and by visiting progressrail.com.

Education / Training

•Bachelor's degree from accredited university, Preferably in Marketing, Communications, Advertising, or Journalism preferred.

Key Job Elements

•Coordinate logistics and deliverables for trade shows including booking booth and meeting space, registering personnel, managing housing, managing shipment of exhibition assets to and from events;
•Work closely with internal and external event planning committees and client groups to define event goals, objectives, and specific implementation plans that promote the organization's brand;
•Research and identify relevant trade shows for the company to participate in;
•Work with vendors, to ensure timely, cost-effective execution. Negotiate agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service;
•Assist in creation and delivery of pre and post-show communications, both internal and external;
•Source venues, recommend and engage catering, acquire supporting technology, and coordinate development of materials to execute a quality event;
•Coordinate the shipping and receiving of event booth(s), display units, collateral, promotional items in highly time-sensitive and deadline driven situations;
•Manage inventory of promotional materials and ensure all materials are prepared and shipped to the venue on time;
•Train staff on how to effectively represent the company and its products or services at trade shows.
•Analyze the success of each trade show, including lead generation and sales, and make recommendations for future events;
•Travel and support events onsite as needed;
•Work closely with the internal and external customers to execute campaigns for virtual and in-person events;
•Supervise, direct, and coordinate the activities of subcontractors, and vendors as required to successfully execute all aspects of the event on the scheduled delivery day;
•Maintain event-related expenses while being budget-conscious and submit invoices for payment in a timely manner;
•Drive engagement and customer satisfaction by providing consistently great customer experiences;
•Drive improvement and optimization in overall event management processes and execution according to the overall marketing strategy;
•Work with creative staff to make sure materials reach publication and are available prior to event;
•Other projects and assignments may result and be assigned to accommodate the changing needs of the department and the Company.

Qualifications and Experience

•Proven work experience as a trade show coordinator, event planner or similar role;
•Strong communication skills, both written and oral; ability to listen and communicate with customers, service technicians, and internal employees; knowledge of products;
•Ability to manage multiple projects concurrently;
•Proficient in MS Office Suite, including MS Word, PowerPoint, and particularly with Excel;
•Experience with Adobe Creative Suite a plus;
•Experience with Content Management Systems a plus;
•Video or photography skills a plus;
•Ability to work across multiple levels of an organization;
•Knowledge of industry trends and ability to incorporate this into event planning.
•Travel 25-50%

EEO

Equal Opportunity Employer - Race/Color/Sex/Religion/National Origin/Sexual Orientation/Gender Identity/Vets/Disabilities

Benefits

  • Competitive Salary
  • 401(k) plan with up to 6% company match (no waiting period with immediate vesting)
  • Medical/Dental/Vision/Life/Disability Insurance
  • Supplemental Accident, Critical Care, and Hospital Insurance available along with an HDHP and HSA with seed money
  • Flexible Spending Accounts
  • Paid Vacation
  • Paid Holidays
  • Paid Time-Off (PTO)
  • Employee Assistance Plan
  • Education Assistance Program
  • Employee Recognition Programs
  • Site specific Production and Incentive Plans
  • Site specific Step and Skill Level Wage Adjustment Plans
  • Site Specific Relocation and Sign-on Bonus Programs

*Benefits eligibility varies by job position, full-time/part-time and regular/temporary status. The provisions of the plan documents control such benefits.