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Senior Marketing Specialist

2 months ago

Jacksonville, United States Ascendo Resources Full time

We are hiring for a Senior Marketing Specialist for our local client in the manufacturing and distribution space. In this role you will be responsible for developing and executing marketing strategies to promote our industrial equipment products. This role requires a deep understanding of digital marketing, strong technical skills in CSS, and the ability to create visually appealing and user-friendly web content. The ideal candidate will have a strong background in marketing within the industrial sector.

Key Responsibilities:

Marketing Strategy Development: Develop and implement comprehensive marketing plans to promote our industrial equipment products. Conduct market research to identify trends, opportunities, and competitive landscape. Collaborate with product management, sales, and engineering teams to align marketing strategies with business objectives.

Digital Marketing and Web Development: Create and manage digital marketing campaigns, including SEO, SEM, email marketing, and social media. Design and maintain website content using HTML, CSS, and JavaScript to ensure a consistent and engaging user experience. Optimize website for search engines and monitor web analytics to track performance.

Content Creation and Management: Develop and manage content for marketing materials, including brochures, white papers, case studies, and presentations. Write and edit content for the company website, blog, and social media channels. Ensure all content aligns with brand guidelines and messaging.

Graphic Design and Multimedia: Design and produce graphics, infographics, and multimedia content to support marketing campaigns. Utilize CSS to enhance the visual presentation of web content and marketing materials.

Event Planning and Management: Plan and execute trade shows, webinars, and other marketing events to promote products and engage with customers. Coordinate logistics, manage budgets, and measure event success.

Market Analysis and Reporting: Monitor and analyze market trends, customer feedback, and campaign performance. Provide insights and recommendations to improve marketing strategies and tactics. Prepare regular reports and presentations for senior management.

Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of experience in marketing, preferably in the industrial equipment sector. Proficiency in HTML, CSS, and JavaScript. Strong understanding of digital marketing, SEO, and web analytics. Experience with graphic design software (e.g., Adobe Creative Suite) and content management systems (CMS). Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced environment. Strong attention to detail and organizational skills.

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