Sr. Media Buyer

1 month ago

Laguna Beach, United States 24 Seven Talent Full time

As a Senior Media Buyer, you will play a crucial role in planning and executing advertising campaigns across various social, video and display channels. This position will dictate the campaign strategy and execution of $20MM+ of monthly ad spend.

Responsibilities:

• Design and own the media buying strategies across all social (Meta,TikTok,etc), video (Youtube), and display.
• Determine optimal budget allocations by channel and campaign type to ensure each dollar of media is spend as efficiently as possible.
• Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimization.
• Collaborate with creative teams to develop compelling ad creatives and messaging that resonate with the target audience. Manage an iterative creative testing process.
• Stay updated on industry trends, new advertising technologies, and media buying best practices to enhance campaign effectiveness.
• Maintain relationships with media partners and vendors to stay informed about new advertising opportunities and negotiate favorable terms.
• Work cross-functionally with internal teams to ensure seamless execution and alignment of marketing initiatives.

Qualifications:

• Proven experience as a Media Buyer or similar role in a retail or advertising agency environment.
• Strong understanding of feed-based ad products
• Previous paid media budget ownership.
• Experience with working with creative teams to rapidly prototype social creative.
• Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
• Proficiency in media buying tools and platforms (Facebook Ads Manager, TikTok. YouTube, DSPs).
• Ability to work under pressure, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• Attention to detail and strong organizational skills.

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