Social Media Specialist

1 week ago

New York, United States Metropolitan Transportation Authority Full time
Description

Position at MTA Headquarters

JOB TITLE: Social Media Specialist - CX

SALARY RANGE: $70,000 to $80,000

HAY POINTS: 406

DEPT/DIV: Customer Experience
SUPERVISOR: Social Media Manager
LOCATION: 2 Broadway, 14th Floor, New York, NY 10004
HOURS OF WORK: 9:00 am - 5:30 pm (7 1/2 hours/day)
DEADLINE: Until Filled

This position is eligible for telework which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

SUMMARY:

The Social Media Specialist plays a key role in managing the MTA's social media presence across multiple platforms, including X (formerly Twitter), Facebook, Instagram, TikTok, and LinkedIn. This role is essential in driving engagement, fostering community interaction, and ensuring our social channels are vibrant, relevant, and responsive.

The Social Media Specialist works with our Social Media Manager to execute campaigns across the MTA's main social media platforms. They are responsible for maintaining a publishing schedule for our social platforms and staying on top of post-worthy opportunities.

RESPONSIBILITIES:
  • Craft, shape, and edit posts (photos, videos, texts, or other media) into a polished, engaging, and creative product suitable for a given platform.
  • Engage with MTA fans and followers across platforms, including Instagram, Facebook and Twitter, to create user generated content.
  • Identify social media messaging opportunities from various sources, from curated content to media mentions or based on the calendar.
  • Assist Social Media Manager with strategic planning on quarterly messaging campaigns. Post social messaging on MTA initiatives, including Congestion Pricing, new elevator openings, MetroCard promotions and schedule/fare changes.
  • Collaborate with content creation teams, department clients, and other MTA agencies on strategic plans and tactics.
  • Ensure content adheres to all MTA social media policies, protocols, and guidelines.
  • Manage projects related to social content campaigns.
  • Other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES

COMPETENCIES
  • Exceptional listening, writing, and verbal communication skills.
  • Expertise in developing and delivering content for social platforms, including video.
  • Familiarity with best practices for social media platforms, both major (Facebook, Instagram, LinkedIn, TikTok, X/Twitter) and emerging.
  • Experience managing a daily social media publishing schedule.
  • Understanding of social media metrics.
  • High attention to detail and strong organizational skills.
  • Ability to create content that is sensitive to the political context in which the MTA exists, exercising careful decision-making, judgment, and problem-solving.
  • Flexible worker who collaborates well with peers and fosters a positive workplace.
  • Familiarity with SEO and web publishing platforms a plus.
EDUCATION AND EXPERIENCE:

REQUIRED:
  • Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or a related field or an equivalent combination of education and experience from an accredited college may be considered in lieu of a degree.
  • Minimum 3 years related experience.
PREFERRED:
  • Familiarity with the MTA's policies and procedures.


OTHER INFORMATION:

Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including with respect to veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.

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