BCG X Product Marketing Manager
2 weeks ago
WHAT YOU'LL DOProduct branding:Support the rollout of BCG X product branding guidelines across all existing and new products ranging from naming, visual identity and product UX/UIWork with the Global Marketing team to ensure that BCG X branding guidelines are followed by all product marketing materialsMarketing plans and GTM strategy:Develop and execute tailored, product-specific marketing plans and strategies within BCG X's business contextCraft client-centric product narratives to ensure continuity of messaging and presentation of product value and benefitsProvide guidance to the product teams on their go-to-marketing strategy and identify channels and content for demand generation campaignsSupport flagships with annual marketing review and refinement of strategySupport product teams as they target multiple internal and external audiences Product Marketing Execution:Develop and execute key marketing tools such as product videos, thought leadership, collateral, digital presence, proposal pitches, and virtual trainingsPartner with product team to translate technical information into commercially relevant assets Work with internal resources and with BCG-contracted creative design agencies to create creative assets (e.g., videos, collateral, microsites, infographics)Work across practice area, global and regional marketing to embed products in key BCG activations (e.g., events, meetings, microsites, newsletters)Supports collection, analysis and actioning of voice of the customer feedbackMarketing measurement:Create and share a framework through which teams can evaluate the effectiveness of their product marketing activitiesShare best practices across products including specific slides or collateral examplesYOU'RE GOOD ATThe Product Marketing Manager position will support the product marketing agenda to drive awareness of BCG X’s products which serve as our go-to-market. He/She would develop and execute leading-edge marketing plans for a suite of products to drive commercial traction across internal and external channels –ensuring products are embedded in all marketing initiatives. Marketing activities include branding, internal and external campaign management, collateral development, management of external creative agencies,blogs and publications, marketing measurement, conferences, and events (BCG-branded or BCG-sponsored), and oversight of internal communication activities. This individual will work closely with our flagship products, provide guidance for medium/small products, and participate in other key projects to further BCGX’s marketing agenda.YOU BRING (EXPERIENCE & QUALIFICATIONS)Bachelor’s degree in Marketing, Business, Communications or related field. Master’s degree is a plus.Minimum 8-10 years of experience in marketing and communications, ideally in B2B technology space. Results-driven, operates well under pressure, and is fearless in setting and managing expectations.Proven history of developing and executing successful external marketing communications strategies. Able to transform creative ideas into impactful campaigns across multiple audiences and platforms.Strong communication and listening skills. You are clear, direct, and understand how to adapt communications both written and verbal depending on who your audience is.Ability to build relationships and influence senior marketing leaders, BCG Partners, and Solution Business Directors.Demonstrated strong organizational and teaming skills with the ability to work effectively in a global environment with people at all organizational levels.Fluent in English, additional languages are a plus.YOU'LL WORK WITHBCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
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BCG X Global Learning
Found in: beBee S US - 3 weeks ago
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2 weeks ago
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Found in: beBee jobs US - 4 days ago
Boston, Massachusetts, United States Boston Consulting Group Full timeWHAT YOU'LL DO Corporate Finance & Strategy (CFS) is a functional practice area within BCG that is at the core of BCG's heritage and current work across all industries. Within CFS, BCG runs a business called "Strategy", which develops and markets our offerings on multiple highly strategic and future-oriented topics: corporate & portfolio strategy, business...
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Found in: Lensa US 11 C2 - 2 weeks ago
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Found in: beBee S US - 2 weeks ago
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Found in: beBee jobs US - 1 week ago
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1 week ago
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Found in: beBee S US - 2 weeks ago
Boston, United States Strategic Employment Full timeThis fast growing, green-tech, MIT-affiliated start up was acquired by a major household name and is looking to grow their team by adding a Product Marketing Manager. They offer a hardware/software solution for planning, building and optimizing microgrids in the distributed energy resource space.You'll be part of the Product team and the first dedicated...
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Product Marketing Manager
Found in: beBee jobs US - 2 weeks ago
Boston, Massachusetts, United States Strategic Employment Full timeThis fast growing, green-tech, MIT-affiliated start up was acquired by a major household name and is looking to grow their team by adding a Product Marketing Manager. They offer a hardware/software solution for planning, building and optimizing microgrids in the distributed energy resource space.You'll be part of the Product team and the first dedicated...
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Found in: beBee S US - 3 weeks ago
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Found in: beBee jobs US - 3 weeks ago
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Found in: beBee S US - 3 weeks ago
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2 days ago
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Product Marketing Manager
Found in: Appcast Linkedin GBL C2 - 3 days ago
Boston, United States Hatch Full timeHatch, an AI-powered customer communication platform, is looking for a Product Marketing Manager eager to engage both their creative and technical talents to strengthen our narrative as we grow.Belonging to the marketing team but collaborating across departments, you will spearhead campaigns and initiatives that drive brand awareness, product usage, customer...
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4 days ago
Boston, United States Hatch Full timeHatch, an AI-powered customer communication platform, is looking for a Product Marketing Manager eager to engage both their creative and technical talents to strengthen our narrative as we grow.Belonging to the marketing team but collaborating across departments, you will spearhead campaigns and initiatives that drive brand awareness, product usage, customer...
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Found in: Jooble US O C2 - 2 weeks ago
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Found in: Appcast Linkedin GBL C2 - 1 week ago
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2 weeks ago
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Found in: Talent US C2 - 3 weeks ago
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