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Director of Brand Experience

2 months ago

Baltimore, United States service coordination Full time

SCI Summary: SCI supports people with disabilities, behavioral challenges, medically complex needs, transitioning youth, the elderly, and other populations using Maryland Department of Health's Targeted Case Management and Supports Planning work models as well as a concierge level geriatric care management and care partner model.

Position Summary:

The Director of Brand Experience will help take Service Coordination, Inc.(SCI) into the next era of service. Reporting to the Vice President of Marketing and Communications, you will join leadership initiatives and guide design, strategy, and brand voice, bringing to life the personality and value of SCI across all channels. You will also work to enable streamlined collaboration among our project teams and rapidly growing Team Member population by assisting in defining a clear brand culture, attracting the best design talent, and delivering amazing customer experiences.

SCI Team Member Expectations: All SCI team members are expected to: Ensure services provided follow the organization's mission statement, core operating values and policies and procedures,follow HIPAA, confidentiality and security procedures and principles; collaborate with peers, leadership, and support areas of the organization; actively participate in and contribute to leadership and other staff meetings and trainings; maintains compliance with federal, state, and local employment laws and regulations; follow self-direction and person-centered planning procedures and philosophy; and to foster a culture that values diversity.

Essential Duties:

• In collaboration with the Vice President of Marketing and Communications, your role will

be pivotal in developing, communicating, and maintaining a unified brand story. This will

drive brand positioning, messaging architecture, creative expression, and organizational

voice across all channels.

• Work closely with SCI leaders to build and measure SCI brand awareness. Your

innovative ideas will be key to increasing affinity, including promotions, partnerships,

activation events, and other initiatives to elevate the brand.

• Perform execution and analysis of marketing strategies, including events, media mix,

channel allocations, and measurement tools.

• Partner with research and analytics professionals to develop deep knowledge of target

audiences and assess the effectiveness of marketing programs, competitive landscape,

and opportunities.

• Partner with internal Team Members in using CRM analytics to inform real-time data-driven decisions on marketing strategy and audience outreach.

• Support vendor oversight and efficient execution of brand initiatives to maximize project

outcomes.

• Other duties as assigned in support of brand awareness and experience.

Supervisory Duties:

• Manage Marketing and Communications Team Members

Education Required:

• Bachelor's Degree

Experience Required:

• 12+ years of experience leading marketing and communications projects to elevate

organizational brand experiences that include in-person and digital integration.

• Be an innovative thinker, flexible, an idea generator that strives for growth, novel

approaches, and solutions.

• Must support person-first ideology and have a passion for driving equity and access for

people with disabilities or medically complex needs.

• Possess a strong ability to recruit, hire, and retain a multi-disciplinary team with a keen

eye for culture builders.

• Demonstrate experience balancing process and productivity, iterative cycles, and

learning.

• Have a passion for accelerating team efficiency by improving processes and workflows

within the team and cross-functionally.

• Must be a hands-on and collaborative project manager, excited to roll up your sleeves.

SCI Value Related Competencies:

People Come First (Customer Focus): Thinks and acts with people we support in mind when making decisions. Dedicated to meeting the expectations and requirements of internal and external shareholders, uses information and feedback to improve services.

Building Relationships and Connections : Interpersonal savvy. Relates to all kinds of people. Builds appropriate rapport, uses diplomacy and tact, and diffuses high-tension situations comfortably. Establishes and maintains meaningful connections within the community and the organization (internal and external stakeholders)

Education (Informing Others): Quickly finds common ground to solve problems. Is seen as a cooperative team player. Provides coaching and mentoring to team members. Consistent communicator, provides team members with the tools they need to perform their jobs in a timely manner. Explores all available options to make the best decision for internal and external holders

Diversity : Values, appreciates and honors the ways in which cultural differences can create value in organizations. Is service oriented: Demonstrates a commitment to the philosophies for services and the goal of independence for the people we serve. Raises awareness in communities to appreciate the similarities and unique gifts of each person. Interacts with all kinds of team members equitably, deals effectively with all races, nationalities, cultures, disabilities, ages, and genders, supports equal and fair treatment and opportunity for all.

Driving Solutions ( Perseverance): Pursues all initiatives with energy, drive, and the goal to succeed.

Job-Specific Competencies:

• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency,

high energy, and enthusiasm

• Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders

• Builds Effective Teams: Building strong-identity teams that apply their diverse skills and

perspectives to achieve common goals

• Business Insight: Applying knowledge of business and the marketplace to advance the

organization's goals

• Builds Networks: Effectively building formal and informal relationship networks inside and

outside the organization

• Collaborates: Building partnerships and working collaboratively with others to meet shared

objectives

• Communicates Effectively: Developing and delivering multi-mode communications that convey a

clear understanding of the unique needs of different audiences

• Cultivates Innovation: Creating new and better ways for the organization to be successful

• Ensures Accountability: Holding self and others accountable to meet commitments

• Manages Complexity: Making sense of complex, high quantity, and sometimes contradictory

information to effectively solve problems

• Plans and Aligns: Planning and prioritizing work to meet commitments aligned with

organizational goals

• Organizational Savvy: Maneuvering comfortably through complex policy, process, and people-related organizational dynamics

• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough

strategies

• Values Differences: Recognizing the value that different perspectives and cultures bring to an

organization

• Drives Results: Consistently achieving results, even under tough circumstances

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