Field Marketing Manager

1 week ago

Marlborough, United States Boston Scientific Full time
Field Marketing Manager

About this role:

The Field Marketing manager is responsible and accountable for patient, physician and provider marketing activities within the Endobariatric space. As this is a new franchise, this person's focus would be to work with cross functional partners to build awareness of the procedure and continuum of care. They would work hand in hand with the product manager to ensure a fluidity in approach. The emphasis is on strategic development, scalability and driving change at the provider level. Innovation, adaptability, collaboration and execution will be critical in establishing the foundation to scale EB in partnership with our providers.

Your responsibilities include:
  • Independently develops key global business planning activities focused on market development
  • Leads patient marketing, referral marketing and provider marketing strategies, working closely with digital marketing, public relations, professional education and professional affairs.
  • Develops strategy to optimize relationship with patient societies
  • Leads a team that works in partnership with the field to establish playbooks for specific customer modalities
  • Develops and delivers materials to the field to support deployable marketing initiatives at the local level
  • Works with product manager and key stakeholders to identify new markets and new franchise opportunities.
  • Contribute to setting market development and planning priorities.
  • Contribute to franchise global downstream marketing and sales and suggest means to improve strategy and effectiveness.
  • Contribute to understanding key industry dynamics and trends and in formulating strategy and concept messaging techniques.
  • Network with colleagues in other franchises and cross-functional departments to enhance own franchise systems and processes to accomplish "best in class" business objectives.
  • Demonstrates a primary commitment to patient safety and product quality. Understands and complies with all regulations governing the quality systems.
What we're looking for in you:

Required qualifications:
  • Bachelor's degree in marketing, engineering, or healthcare
  • 5+ years prior upstream marketing, product management, product development, or strategic marketing
  • Excellent communication skills (verbal and written). Creation of compelling presentations and effective communication of recommendations.
  • Demonstrated experience with product lifecycle management.
  • Demonstrated experience conducting assessments of sophisticated markets.
  • Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations.
  • Strong analytical, quantitative, financial modeling, and strategic thinking skills
  • KOL engagement and experience managing multiple physician collaborators
Preferred qualifications:
  • Advanced degree
  • Demonstrated track record building relationships in a dynamic, matrixed environment
  • Conviction: passionate, engaged, and eager to tell you all about it, whatever it is
  • Demonstrable blend of analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches.
  • Organized and Detail Oriented: can effectively manage multiple workstreams in parallel
  • Clinical acumen: propensity to be engrossed in latest clinical literature, capable of engaging top global KOLs in clinical discussions.
  • Analytical: has detailed understanding of key performance indicators and market trends.
  • Collaborative: works closely alongside other Upstream/Downstream PM and other cross-functional stakeholders.


Requisition ID: 595901

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran's status, age, mental or physical disability, genetic information or any other protected class.

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