Marketing Strategy Lead

7 days ago


Marlborough, Massachusetts, United States Hologic Full time
Director, Marketing AI

The Director of Marketing will be an individual contributor role responsible for developing, implementing, and managing marketing strategies to promote Hologic's products and services. This role requires a strategic thinker with a proven track record in product launches, capable of technical understanding, and driving brand growth.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that align with company goals and objectives.
  • Oversee the creation and execution of marketing campaigns, including digital, print, and social media initiatives.
  • Ensure the successful execution of marketing plans.
  • Foster a collaborative and innovative team environment.
  • Ensure consistent brand messaging across all marketing channels.
  • Manage brand positioning and ensure the company's voice and image are maintained.
  • Conduct market research to identify new opportunities and trends.
  • Analyze marketing data and metrics to measure the effectiveness of campaigns and strategies.
  • Develop and manage the marketing budget, ensuring effective allocation of resources.
  • Monitor and report on the financial performance of marketing initiatives.
  • Build and maintain relationships with external partners, vendors, and agencies.
  • Negotiate contracts and agreements to secure advantageous terms.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Minimum of 5+ years of experience in marketing, with at least 5+ years in a similar role.
  • Proven track record of successful marketing campaigns and brand management.
  • Strong analytical skills and experience with market research and data analysis.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Ability to work in a fast-paced, dynamic environment.

The annualized base salary range for this role is $140,000 to $200,000, making it a highly competitive opportunity. Final compensation packages will depend on factors including relevant experience, skillset, knowledge, geography, education, business needs, and market demand. As an Equal Opportunity Employer, Hologic values diversity and inclusion, offering a welcoming environment for individuals from diverse backgrounds to grow and thrive.



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