Email Marketing Specialist

1 month ago

Waltham, United States InterWell Health Full time

Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare-with the expertise, scale, compassion, and vision to set the standard for the industry and help patients live their best lives. We are on a mission to help people and we know the work we do changes their lives. If there is a better way, we will create it. So, if our mission speaks to you, join us

The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns to promote products or services, engage customers, and drive conversions. This role involves creating compelling email content, managing email databases, and analyzing campaign performance to improve engagement and ROI.

The work you will do:

  • Campaign Development: Design and implement direct email marketing campaigns.
  • Content Creation: Work closely with content and marketing teams to create engaging and relevant content for email campaigns, including copy, images, and links.
  • List Management: Manage and segment email lists to ensure targeted and effective campaigns.
  • Automation: Set up and manage email marketing automation and workflows.
  • Performance Analysis: Monitor and report on the performance of email campaigns, using metrics such as open rates, click-through rates, and conversions.
  • A/B Testing: Conduct A/B testing to optimize email content, design, and subject lines.
  • Compliance: Ensure email marketing practices comply with laws and best practices (e.g., CAN-SPAM, GDPR).
  • Collaboration: Work closely with the design team, content creators, and other marketing professionals to ensure consistent brand messaging.
  • Customer Insights: Utilize customer data to personalize and improve email marketing efforts

The skills and qualifications you need:

  • Proven experience as an Email Marketing Specialist or similar role.
  • Experience with Salesforce Marketing Cloud (SFMC) required.
  • Experience using email marketing tools and software (e.g., Litmus) to manage campaigns a strong plus.
  • Experience with A/B testing and optimization techniques
  • Familiarity with CRM systems and marketing optimization techniques
  • Basic knowledge of HTML/CSS for email template designs
  • Strong understanding of email marketing best practices
  • Analytical mindset and able to interpret and act on data
  • Strong project management and organizational skills
  • Strong attention to detail and able to meet deadlines
  • Excellent copywriting and editing skills.
  • A bachelor's degree in a relevant field such as Management, Marketing, Communications, Public Relations, or Project Management preferred
  • Certification in SFMC (preferred)
  • Knowledge content management strategies (preferred)

Our mission is to reinvent healthcare to help patients live their best lives, and we proudly live our mission-driven values:

- We care deeply about the people we serve.
- We are better when we work together.
- Humility is a source of our strength.
- We bring joy to our work.
- We deliver on our promises.

We are committed to diversity, equity, and inclusion throughout our recruiting practices. Everyone is welcome and included. We value our differences and learn from each other. Our team members come in all shapes, colors, and sizes. No matter how you identify your lifestyle, creed, or fandom, we value everyone's unique journey.

Oh, and one more thing ... a recent study shows that men apply for a job or promotion when they meet only 60% of the qualifications, but women and other marginalized groups apply only if they meet 100% of them. So, if you think you'd be a great fit, but don't necessarily meet every single requirement on one of our job openings, please still apply. We'd love to consider your application

Come join us and help our patients live their best lives. Learn more at www.interwellhealth.com.

It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.

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