Assistant Manager, Brand Marketing

2 weeks ago

New York, United States Ascena Retail Group Full time

Assistant Manager, Brand Marketing page is loaded **Assistant Manager, Brand Marketing**

**Assistant Manager, Brand Marketing**

locationsTimes Square Tower-ANN-New York, NY 10036 time typeFull time posted onPosted 10 Days Ago job requisition idR-112111 ****Brand Overview:****

ascena is a leading national specialty retailer offering apparel, shoes, and accessories for women through our brands Ann Taylor, LOFT, and Lou & Grey, Lane Bryant and Cacique. We operate ecommerce websites and over 1200 stores throughout the United States.****Position Overview:****

**Job Description:**

The Assistant Manager of Brand Marketing contributes to the development of customer-first marketing plans and assists in the facilitation of multi-channel execution. This omni-channel role supports both in-store and digital, and is involved with seasonal strategy from concept to deployment. This person will work closely with channel owners to develop impactful program and product support within seasonal activations, execute programs, and report on all relevant initiatives.

**Responsibilities:**

* Responsible for executing brand marketing plans in collaboration with the creative, visual merchandising, public relations, merchants, social, digital, and store communications teams

* Liaise with all channel owners to brief in strategic intent: email, site, performance, store, social

* Maintain marketing calendar to ensure executional alignment across the organization and fully integrated programs across all customer touch points

* Manage project brief development, briefing process, and execution

* Demonstrate strong ownership of projects by independently seeking out data to optimize initiatives and fuel new ideas

* Provide clear and concise communication with both internal and external partners to ensure deliverables and timing are being managed effectively

* Assist in the preparation of program hindsight reports to inform future strategies

* Contributes to managing the integration of the following:

+ Store marketing strategy driving traffic through storytelling and experience; ensuring fullest expression of key initiatives in store

+ Credit Card communication and Loyalty Program ensuring integration into overall planning, and well-crafted celebration points

+ Charitable partnerships and synergistic communication strategy

+ Specialty Sizing stand-alone strategies as well as brand-inclusive focus points

(Petite, Tall, Curvy)

**Requirements:**

* Highly organized, collaborative and detail-oriented

* Flexible growth mindset and enthusiasm for the test-and-learn process

* Team player with demonstrated ability to work effectively on cross-functional teams

* Strong written and verbal communication skills

* Self-starter who takes initiative and actively contributes

* Finger-on-the-pulse of the competitive landscape (retail, fashion, branding, social media, etc.)

* Strong analytical skills and clear understanding of financial measurements

* Understanding of all retail marketing channels

* 2-4 years prior work experience within the retail environment

BA/BS in Marketing, Business, Media Communication or related field; MBA a plus

#LI-CS1

****Location:****

Times Square Tower-ANN-New York, NY 10036****Position Type:****

Regular/Full time****Equal Employment Opportunity****

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.

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