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Marketing and Events Coordinator
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Marketing and Events Coordinator - Columbia
The Post and Courier / Free Times
The Marketing and Events Coordinator supports business-to-consumer marketing and events and business-to-business marketing initiatives for The Post and Courier Columbia expansion and sister publication Free Times. This position is the boots on the ground to implement our company-wide marketing strategies as it relates to the Columbia market as well as events hosted by Free Times. The position's objective is to enhance the brand through events and marketing, lead community engagement, generate leads, grow revenue, and meet revenue objectives.
RESPONSIBILITIES:
Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising division
Coordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:
Create social content cross-platform, respond to and engage with followers
Assist newsroom in promotion of editorial content
Create detailed targeting for audiences based on niche content
Produce monthly reports on social growth for analysis to share with key stakeholders
Increase engagement and traffic through social and digital outlets
Work with agency to optimize paid ad campaigns for conversion
Maintain and report on paid campaign status, including budget spend and results
Interpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaigns
Lead the planning, coordination, and execution of marketing events in the local market
Support in the planning and execution of Free Times events and contracted event partnerships
Prioritize knowledge of emerging platforms to promote The Post and Courier Columbia / Free Times to current and new digital subscribers
Use knowledge of social platforms to acquire and retain digital subscribers
Write press releases on behalf of The Post and Courier for earned media opportunities
Identify potential trade partnerships and manage existing trade partnerships
Coordinate community sponsorships on behalf of P&C Columbia / Free Times
Serve as primary point of contact for trade and other community partners to ensure that trade benefits P&C Columbia and Free Times receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.
Collaborate with graphic design resources to develop creative and marketing materials to be used in the Columbia market
Support advertising department in Columbia as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.
Proactively stay ahead of industry best practices and trends through research, networking, training, and education
Perform other duties as assigned
Requirements, minimum education level, and experience:
BA in marketing communications or related field, or equivalent work experience
1-2 years of marketing, events, communications and/or sales experience
Experience with social media content creation and editing
Experience with social media marketing platforms and campaigns
Experience with CRM and email marketing systems a plus
Knowledge of photo editing platforms a plus
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