Communications Manager

2 weeks ago

Asheville, United States Blue Ridge National Heritage Area Full time

The Blue Ridge National Heritage Area (BRNHA) seeks a full-time Communications Manager in Asheville, North Carolina to refine and implement the organization’s brand. The position will manage an effective strategy to communicate the organization’s work to its current audience, as well as capture the interest of new audiences to partner with and support BRNHA. The candidate will create and implement a donor and sponsor communications strategy to meet the organization’s budgetary needs and track BRNHA’s promotional efforts to support programming and events. They will be responsible for the creation, production, and distribution of interactive and compelling promotional content, including a monthly partner and visitor e-news, website and social media, press releases, fact sheets, brochures, annual reports, and community updates. Some travel is required throughout the 25 county footprint of the Blue Ridge National Heritage Area, and some evening and weekend activities will be necessary. The ideal candidate will be highly organized and self-directed with the ability to work seamlessly with the team and partner organizations. The qualifications below highlight the skills that are key to this position. Bachelor’s degree in a relevant field required. At least five years of digital marketing, communications and/or public relations experience in a relevant field is preferred. Experience within a non-profit, tourism, cultural, fundraising organization and/or government institution preferred. Passion for making a difference and appreciating the special natural heritage and culture of the region and a work history that reflects this. Ability to professionally represent BRNHA at partner meetings with elected officials, funders, partners, and the public. Demonstrated ability to translate BRNHA work into captivating stories that inspire action and demonstrate impact. Proven success contributing to organizational growth and impact through marketing and communications and familiarity with building and maintaining a strong brand for an organization. Demonstrated ability to evaluate the impact of communications efforts in a consistent and timely manner. Ability to set realistic goals and work within budget guidelines and procedures. Strong project management skills, with the ability to multi-task, manage multiple projects, and follow through on projects from concept to implementation while maintaining attention to detail. Capacity to generate creative solutions and help solve challenges and issues. Excellent writing and verbal skills, and the ability to communicate effectively across a variety of communications channels in compelling, concise, and brief manner. Strong skill set in managing graphic designers and other contractors. Experience using Adobe Creative Suite (InDesign/Photoshop) and/or Canva is helpful. Proficiency with Microsoft Office Suite including Word, Excel, and PowerPoint, and experience using content management systems such as WordPress, and with e-mail marketing programs such as Constant Contact or Mailchimp. Ability to use a camera or electronic device to capture images and video. This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Certificates and Licenses

The employee is required to have a North Carolina Driver’s License and show proof of automobile insurance. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job.

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