Director, Integrated Marketing

Company DescriptionWe help the world see new possibilities and inspire change for better tomorrows. If you want to know about the requirements for this role, read on for all the relevant information. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.Job DescriptionThis position will have a requirement of 3x a week in-office at our Jersey City, NJ location.About the RoleWe’re looking for an ambitious and driven Integrated Marketing Director ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches. In addition, you will be passionate about leading a team of talented individuals towards achieving our organizational goals and objectives.The Integrated Marketing Director will define a marketing strategy for solutions for the Claims business. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects. You’ll also have marketing ownership over key categories and target audiences and apply your talent in communicating the value of Verisk solutions through collaboration and relationship-building with colleagues and clients.ResponsibilitiesMarketing Strategy:Develop product positioning and messaging aligned to target audience needs that clearly differentiates our solutions in the market.Plan and execute multi-channel marketing campaigns based on customer insights and audience profiles to deliver on key business objectives.Lead go-to-market strategy and planning across multiple marketing functions for new feature and solutions launches.Sales/Event Enablement:Partner with Sales and Marketing leadership to identify product and awareness content needed to advance sales opportunities.Plan and execute key industry and hosted events to establish Verisk as a key strategic partner and thought leader with targeted client segments.Serve as internal and market-facing SME/thought leader for the product/solution category and target audience to inform business decisions.Market & Competitive Intelligence:Initiate research with key stakeholders and leverage insights to drive marketing and product strategy.Leverage compelling customer insights from research and third-party data in the development of target personas to better position solutions in the market.Marketing Analytics and Budget Reporting:Leverage actionable marketing analytics and insights to drive recommendations on how to meet business objectives.Manage and report on campaign budget performance and optimize campaign performance based upon data and insights.Team Building/Development:Coach and develop a team of marketing professionals to consistently demonstrate core strategic marketing skills.QualificationsBA in marketing, communications, or related field. MBA preferred.8 to 12 years of integrated, product or channel marketing experienceDemonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions.Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimize performance.Ability to rapidly prioritize and react to changing business needs and external market dynamics.Ability to successfully work in a hybrid environment with in-office expectations of three days a week.SkillsInnovative and creative thinker: pioneer who embraces bold ideasAdaptable: ability to interact and gain alignment with all levels of the organization including the Executive levelTeam player: high EQ, low ego, resourceful, frugal; treats resources as their own“Let’s go” attitude: optimist, contagious enthusiast, sees the upsideAccountability matters: drives for results as coach and team player; bias to outcomesExhibits aptitude: always learning and growing; constantly attempts new experiencesFlexible: works quickly and nimbly;able and willing to wear multiple hats without hesitation; resilientGrit: passionate, self-directed, and motivated; demonstrates enduranceAdditional InformationFor over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companiesand by Forbesas a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.Verisk BusinessesUnderwriting Solutions— provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precisionClaims Solutions— supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiencesProperty Estimating Solutions— offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficientExtreme Event Solutions— provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.Specialty Business Solutions— provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governanceMarketing Solutions— delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagementLife Insurance Solutions– offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.Verisk Maplecroft— provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become strongerVerisk Analytics is an equal opportunity employer.All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.#LI-EA#LI-HybridSummaryType: Full-timeFunction: MarketingExperience level: DirectorIndustry: Information Technology And Services