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Marketing & Communications Specialist

2 months ago

Honolulu, United States HMSA Full time

Strategic planning and project management.

Collaborate with cross-functional teams to develop comprehensive marketing plans and multiplatform campaigns to engage target audiences.

Contribute to the development and implementation of various marketing plans, best practices, and guidelines.

Contribute to strategic marketing plans to promote HMSA's brand.

Collaborate with leadership to plan, direct, and implement marketing strategies to support key plans and initiatives.

Partner with and advise internal stakeholders on best strategies, tactics, and channels to deliver messages.

Build positive relationships with HMSA stakeholders.

Partner with departments and resources within and outside of the organization to reach desired objectives.

Support both internal and external department-related events.

Regularly evaluate the effectiveness of existing marketing and communications content and channels, and build the right frameworks, tools, and messaging as a foundation to move HMSA forward.

Manage and oversee the successful implementation of new and innovative marketing and communications channels based on research and measurement.

Create and oversee content development.

Oversee the planning and implementation of assigned marketing plans and projects and corresponding content.

Identify, develop, and/or edit timely, relevant, and engaging marketing communications, such as digital content, video, email, social media, brochures, and presentations.

Build a community where the intended audience feels welcomed, proactively takes the desired action, and participates in conversations.

Plan, edit and write content for a variety of marketing channels, such as email, e-newsletters, digital displays, social media, events, presentations, and more.

Partner with other departments to ensure proper messaging and relevancy, ensuring consistency of messages.

Coordinate with Communications creative teams (e.g., graphic artists, video team, web team, etc.) to ensure creative content is aligned with marketing concepts and goals.

Feedback and measurement.

Develop feedback mechanisms to assess effectiveness of initiatives and campaigns (e.g., performance reports, market research, etc.).

Measure effectiveness of messaging and marketing vehicles to adjust content and tactics accordingly.

Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising marketing plans.

Compile reports for management showing return on investment.

Stay updated on trends.

Connect with peers inside and outside HMSA to ensure we are leveraging marketing best practices.

Performs all other miscellaneous responsibilities and duties as assigned or directed.

Work closely with larger Communications team to provide support when needed.

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