Marketing and Communications Coordinator
2 weeks ago
Title: Marketing and Communications Coordinator
Department: Administration
Status: Full-time, Exempt
Reports To: Executive Director
Supervises: None
Job Summary
Reporting to the Executive Director, the Marketing & Communications Coordinator is responsible for developing, implementing and executing strategic marketing plans for all communications, public relations, and collateral to consistently articulate Palama Settlement's mission.
Essential Duties
a. Develop and execute a strategic Marketing Plan with measurable annual and multi- year goals to include:
- Overall Marketing initiatives
- Graphic design activities and creation of messaging & strategy
- Media and advertisement placement
- Lead design and creation for all Palama Settlement's special events
- Photograph and document events
- Update "branding" (i.e., new design ideas for t-shirts, hats, etc.)
b. Create marketing campaigns to support the mission of Palama Settlement
- Write, design and execute copy for publications, newsletters, press releases and other materials as assigned.
- Create and coordinate marketing strategies with corporate and community partners.
c. Coordinate/supervise the marketing and communications materials including an annual report, collateral material, and other print publications; web, e-news social media and other online communications.
d. Oversee the content of Palama Settlement’s website to include:
- Updating the website with relevant information
- Ensure all materials posted on the website and social media are in keeping with Palama Settlement’s brand.
- Stay educated on the latest innovations in web management and design.
e. Coordinate Marketing committee meetings.
- Take accurate minutes of discussions and decisions and distribute finalized minutes to relevant parties.
f. Coordinate and manage Public Relations initiatives in generating media for Palama Settlement, to include:
- Creation and review of media releases
- Oversee crisis communications
- Monitor media hits in print, broadcast, online, radio, and community reactions
- Place Palama Settlement in print, television, and electronic media.
- Presence at community events; publicity, including public relations, advertising and collateral material design, production and distribution, and communication strategies.
g. Create visual communications to convey messages in an effective and aesthetically pleasing manner.
- Develop and design program brochures, flyers, signs, annual reports, advertisements, and other communication materials using technology, including computer software programs. Adobe Create Suite -including Photoshop, Illustrator, lnDesign, and more - is the industry standard and must be proficient with these programs
h. Build strong relationships with vendors and business partners to ensure that cost-effects and cost-saving decisions for Palama Settlement is upheld.
i. Assist the Executive Director, and/or Fund Development Personnel with the creation of donor and corporate informational packets for meetings and/or grant reporting as needed and/or requested.
j. Perform other duties as assigned. This could include but is not limited to, assisting other departments with activities, projects, and special events.
Working Conditions
a. Work Environment: Office environment, mostly sitting
b. Work Hours: Flexible, mostly Monday through Friday 8:00am – 5:00pm; Occasional evening or weekend events
c. Equipment Use: Computer, printer, scanner, fax, and other office equipment.
d. Mental and Physical Demands
- Must be able to deal with multiple tasks, interruptions, and deadlines.
- Able to lift and carry up to 20lbs. and climb stairs.
Qualifications
a. Skills/Knowledge
- Exceptional writing and speaking skills, communicating effectively and accurately.
- Solid foundation in MS programs, Adobe’s Creative Suite includes Photoshop, Illustrator, InDesign, and Internet Software.
- Must be a team player, take initiative, and be flexible in assisting others to the best of their ability to ensure accurate work product.
b. Education & Experience
- Bachelor’s degree from accredited college/university desired. Preferred degree in communications, journalism, marketing, or business administration. Master 's degree preferred.
- 3-5 years' experience in Marketing and/or Communications
- 3-5-year experience working in a non-profit agency in related position
c. Desirable Experience
- Ability to develop marketing concepts, start up, and manage new initiatives.
- Working knowledge of diverse software applications and ability to use new software programs and databases with basic training.
- Proficiency in all social media outlets.
Additional Requirements (certificates, license, etc. – if applicable)
a. Valid Hawaii Drivers’ License
b. Auto Insurance and access to registered and insured automobile
c. Current CPR/First Aid Certification (or ability to obtain certification within 6 months of hire date)
d. Criminal background clearance
- Hawaii Criminal Justice Data Center
- National Sex Offender Public Registry
- National Criminal History Database
Our mission is to partner with those who have the greatest needs in our community, empowering them to enhance their well-being through education, health and recreation.Company DescriptionEstablished in 1896, Palama Settlement is a non-profit, community-based social service agency serving the Kalihi and Pālama neighborhoods. We offer a wide range of educational, recreational, athletic, cultural, social, health, and community building programs and services for children, youth, adults, and senior citizens.\r
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Our mission is to partner with those who have the greatest needs in our community, empowering them to enhance their well-being through education, health and recreation.
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