Product Marketing Specialist

1 week ago

Memphis, United States myGwork - LGBTQ+ professionals & allies Full time

This job is with ABB, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. This position reports to Product Marketing Manager. Your role and responsibilities As a Product Marketing Specialist, you will utilize your skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our low voltage molded case circuit breakers product lines. You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the U.S. You will also lead the communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy, and help coordinate other functional areas of the business as necessary to achieve the expected KPIs for the product lines in scope. The work model for the role is: hybrid (Li-Hybrid). This role is contributing to the Electrification Smart Buildings division in Cary, NC or Memphis, TN. You will be mainly accountable for: Create, plan and ensure the effective implementation of the United States go to market product marketing strategy including definition and communication of product value propositions and product positioning. Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to sales teams. Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends. Product portfolio management such as pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis and business cases, sales and promotion tools, internal and external trainings and strong technical presence. Qualifications For The Role Engineering Bachelor's degree is required; Electrical Engineering preferred. Minimum of 2 years of experience in Sales, Product Management or Product Marketing Management in a related Electrical products/application industry. This position requires 25-30% travel. More about us ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. #J-18808-Ljbffr

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