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Marketing Manager
2 months ago
Position Summary
The Marketing Manager plans and develops marketing plans, social media and other content at Berkshire Sterile Manufacturing. The goal of this role is to effectively promote the company’s solutions and products in methods which meet or exceed company’s marketing goals.
Duties and Responsibilities
Oversee Report(s)
Plan, develop and execute strategic marketing campaigns
Recommend appropriate sales and marketing channels
Guide the research and analysis of market data
Determine company brand statement then align all creative content to this message
Evaluate and execute cost-efficient and effective print, broadcast, internet, and conference space campaigns
Develop, design, and produce content to advertise the company through physical or digital content
Oversee and create, maintain, and update content to attract business through social media, blog posts, and webinars
Work with report(s) to develop clear and easy to read presentations to showcase the company in its best light
Maintain company website to keep with current trends, align content with the company’s brand, and streamline lead generation
Determine where and how new solutions and products can be positioned
Run aggressive and exhaustive campaigns to promote newly developed products, new features and benefits
Work with report(s) to coordinate conference visits to showcase the company and generate leads
Keep current on all new emerging communications, technology, and trends
Other duties as assigned
Regulatory Responsibilities
Conduct all work in compliance with FDA, 21 CFR 210 and 211, and other regulatory agency requirements
Supervisory Responsibilities
N/A
Experience
Three (3) years’ related experience in a technical/scientific environment
Education
BA in Marketing or Graphic Design and/or BS in Science
Knowledge, Skills & Abilities
Comprehensive understanding of marketing concepts and principles
Better than average computer proficiency, ability to learn new software
Proficiency in graphic design
Management of personnel a plus
Able to learn business technologies and etiquette quickly to convey the company and its services accurately and intelligibly
Creativity
Proficiency with SEO and analytical tools
Strong organization skills
Oral and written communication skills
Self-assurance and competence
Able to build trust with internal and external stakeholders
Able to manage a variety of tasks and activities with occasional disruptions
Able to adjust to changing priorities, schedules and planned work with minimal notice
Able to travel up to 50% of the time
Physical Requirements
Use of standard office equipment with or without reasonable accommodation
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