Website Experience Manager

3 weeks ago


Dallas, United States Ryan, LLC Full time

We are seeking a highly skilled and detail-oriented Website Experience Manager to lead the technical maintenance and strategic optimization of our tax.com website. As the Website Experience Manager, you will play a crucial role in ensuring the website's functionality, user experience, and overall impact on generating sales-qualified leads.

Responsibilities:

  • Technical Website Management: Oversee day-to-day technical operations of the company website, ensuring optimal performance, security, and functionality. Will collaborate with developers and IT teams to address technical issues promptly.
  • Website Strategy: Develop and execute strategies to increase overall web engagement, including but not limited to optimizing site navigation, content accessibility, personalized user journeys and load times.
  • Content Management: Accountable for the website content strategy and execution to ensure the website is providing accuracy and relevance for prospects and existing clients and increasing sales qualified leads.
  • SEO Optimization: Implement and refine SEO strategies to enhance the website's visibility and improving search engine rankings for non-branded keywords.
  • Performance Measurement and Analytics: Manage analytics tools to monitor user behavior, track performance metrics, and derive actionable insights to optimize the site and improve sales-qualified leads.
  • Conversion Rate Optimization (CRO): Identify opportunities for improving the website's conversion rates through A/B testing, user feedback analysis, and strategic adjustments. Collaborate with marketing teams to align CRO efforts with lead generation goals.
  • User Experience Enhancement: Continuously enhance the user experience by identifying and addressing usability issues and optimizing navigation flows. Conduct regular usability testing and gather user feedback to inform improvements.
  • Cross-functional Collaboration: Work closely with marketing, sales, and design teams to align website strategies with overall business objectives. Collaborate on campaigns and promotions to ensure seamless integration with the website.
Qualifications:
  • Bachelor's degree in Web Development, Computer Science, Marketing, or a related field.
  • Proven experience in web strategy, web management, and digital marketing, including technical oversight and impact analysis.
  • Strong understanding of SEO best practices and experience implementing SEO strategies.
  • Familiarity with conversion rate optimization techniques and tools.
  • Excellent analytical and problem-solving skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Strong organizational, project management and communication skills.
  • Strong understanding of web analytics, A/B testing, and user experience principles.
  • Experience with wireframes, user flows and working on mocks within design tools (ie Figma)
  • Demonstrated success in developing and executing personalized user journeys.
  • Familiarity with content management systems and web development technologies.
  • Ability to collaborate effectively with cross-functional teams and stakeholders.
  • A strategic thinker with a results-oriented mindset.


Certificates and Licenses:

Valid driver's license required.

Supervisory Responsibilities:

This position requires limited supervisory responsibilities, including training employees, assigning work, and checking work for accuracy and completeness.

Equal Opportunity Employer: disability/veteran
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