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VP of Marketing

1 month ago

Grapevine, United States GameStop Full time

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world Working independently and strategically, the Marketing Vice President will set the strategic direction of the GameStop brand and execute core product-driven marketing functions. The executive leader in the role will be responsible for branding, customer, and campaign strategy and execution. The role interacts frequently and collaboratively with other senior executives.

This position will sit onsite in Grapevine, TX. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES* Own the branding strategy for GameStop globally, including brand positioning, creative briefs & brand equity, overarching positioning and value proposition of loyalty, brand standards, and adherence across the organization Set KPIs across Marketing organization Own and execute all elements of campaign strategy and execution Execution of tentpole and partner/vendor promotion, leading the planning and execution of integrated marketing calendar Develop event programming of value-added in-store and community-based customer experiences, coordinating with Stores and Loyalty team on execution Provide executive oversight to title, console, and product release support Develop all creative assets required to execute campaign strategy Define omnichannel messaging to ensure brand consistency across all channels Establish and track process, timelines and performance standards for marketing vehicles Work closely and collaboratively with merchandising on the alignment of brand strategy and category management in addition to working with strategy and analytics on the alignment of brand and enterprise strategy BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE) Accredited Master’s degree required; additional undergraduate study, certifications, and related leadership experience may be considered in substitution 10 or more years of related experience required, including managing large loyalty or equivalent multi-million-dollar programs 3 years of experience at the director level required

MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES Expert knowledge of marketing programs in a retail environment Expert ability to communicate effectively with others using written and spoken English including the ability to define organizational strategy well Expert knowledge of digital marketing including social media, organic and paid search Expert ability to sell marketing placements to current vendors and non endemic vendors for in store print, email campaigns, social media, in store video and influencer marketing Expert ability to generate PR and organic content creation Expert ability to align talent, financial resources, and processes to organizational strategies Expert knowledge of employee development: talent assessment, competency-based development, motivation and reward, with the ability to model consistently GME’s commitment to a respectful, diverse, inclusive, and collaborative work environment Consistently demonstrates a commitment to GME policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities

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