Assoc Dir, Analytics/Insights

4 weeks ago

New York, United States McCann Health London Full time
Job Description

JOB SUMMARY

The Associate Director is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The Associate Director works closely with marketing/acct management, media, strategic planning, and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role may be client-facing, thus requiring appropriate client management experience & skills.

ESSENTIAL FUNCTIONS

Team Management

Oversight of junior team members, providing guidance, coaching, training, and instruction on extracting, summarizing and gleaning insights from data from 1st and 3rd party sources

Cross-Account Partnership & Collaboration

Coordinate and collaborate with inter-agency teams (Media, SEM, Social, Account, etc.) to review reports and insights, collecting feedback and positioning Analytics as a partner.

Data Analysis

Advanced proficiency in summarizing and interpreting large datasets using statistical methods, data visualization, and data mining techniques to derive insights and trends.

Data Visualization

Guide junior team members in creating dashboards and reports to present data-driven insights to stakeholder.

Quality Assurance

Validate data analysis results and perform quality checks to ensure the reliability findings.

JOB DUTIES / RESPONSIBILITIES

- Guide and manage analysts/sr. analysts/managers in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

- Oversee analysts/sr. analysts/managers as they derive and write clearly articulated key findings and observations from analyzing various data sources.

- Develop analytical plans including proper selection of methodologies, techniques, KPIs and metrics.

- Able to perform assessment on client/3rd party databases, processes, and independent contractors

- Partner with the existing in-house and/or vendor-provided initial system rollouts to ensure that new systems and system updates will effectively manage our clients' data. Align reporting and tagging architecture to media planning and buying infrastructure (e.g., Prisma, DCM, etc.).

- Manage various external vendors including online services firms, content management, advanced modeling, research firms, or other services firms such as media, social, PR, direct mail, telemarketing, events marketing firms.

- Coordinate across internal teams (media planning, strategy, SEM, Social) to design and build reports. Manage timelines for report creation and delivery, collaborating with key internal stakeholders to produce actionable insights and recommendations based on campaign performance metrics and KPIs.

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelor's degree

Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science

Preferred

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

4+ years

Marketing analytics or related fields such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc

KNOWLEDGE, SKILLS, & ABILITIES

COMPETENCIES

Stakeholder Management: Competence in building and maintaining strong relationships with various stakeholders, including shareholders, customers, employees, and partners.

Management: Ability to train and guide junior team members in analysis and supporting team deliverables

Data Summary: Proficiency in summarizing disparate datasets leveraging a variety of platforms (Excel, Tableau, PPT, SQL, etc.)

Problem-Solving: working analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.

Adaptability: Ability to adapt to changing business needs and work in a fast-paced and dynamic environment.

OTHER INFORMATION

Salary

$126,000 to $170,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

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