Marketing Product Manager

4 weeks ago


Sarasota, United States ASO Worldwide Full time

We are inviting a visionary

Marketing Product Manager

to join our self-care category marketing team. This role is a unique opportunity to collaborate with some of the world's largest retailers and licensors. You will play a crucial role in driving the evolution and success of our product lines while working alongside global market leaders. Your Role: Innovate in CPG Self-Care:

Lead in developing new-to-market self-care products, setting new industry standards. Market Trendsetter:

Stay ahead of market trends and use your insights to create products that meet evolving consumer needs. Collaborate Globally:

Work in tandem with the world’s largest retailers, licensors, and manufacturers ensuring the successful launch and management of your product portfolio. Product Expert:

Drive marketing strategy and execution, boosting brand awareness and customer engagement. Key Responsibilities: Product Lifecycle Management:

Oversee the journey from concept to commercialization. Consumer Market Analysis:

Identify opportunities for product innovation, informed by insights into consumer behavior, conditions, and needs. Strategic Marketing Initiatives:

Develop and execute comprehensive marketing strategies for both new and existing product lines. Cross-Functional Teamwork:

Align with Product Development, Sales, Marketing, and major global retailers and licensors to guide product development with market needs. Financial Management:

Handle budgeting, pricing strategies, and profitability analyses. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. Minimum 3 years of experience in product management, preferably in self-care or consumer goods. Strong analytical skills with a focus on market trends in CPG self-care. Excellent communication skills for effective collaboration across diverse teams. Strategic thinker with a proven track record in successful product launches and marketing campaigns. Licensing experience is a plus , highlighting your ability to collaborate with major brands.

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