Senior Manager, Digital

3 weeks ago

Doral, United States Windstar Cruises Full time
Overview

Awarded World's Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world's best small ports and hidden harbors. Its three sailing yachts and three all-suite yachts carry just 148 to 310 guests and cruise around the world.

Our Mission: We imagine and deliver personalized and immersive experiences 180 degrees from ordinary

Our Vision: Enriching people's perspective through inspired travel

Our Values: Welcoming, Innovative, Now, Discipline, Serve, Teamwork, Authentic, Responsible

We are looking for a dynamic and visionary Senior Manager of Digital & Ecommerce to revolutionize our online presence and drive revenue growth. Based in Miami with a hybrid office model, you'll lead the development and execution of our digital and ecommerce strategy, collaborating closely with cross-functional teams to enhance the digital experience for consumers and travel agents.

Responsibilities

Website Redesign, E-commerce Integration and Revenue Performance:
  • Lead strategic development of consumer and travel agent websites, ensuring seamless e-commerce integration.
  • Identify e-commerce opportunities through market research, setting clear objectives and metrics.
  • Collaborate with commercial and IT teams to define website redesign and e-commerce integration goals.
  • Drive product sales and merchandising efforts to meet revenue performance targets, including the optimization of cruise add-ons such as airfare, hotels and shore excursions.
  • Implement lead acquisition strategies, optimizing website for lead generation and facilitating partnerships.
User-Centric Design and E-commerce Experience:
  • Champion a user-centric approach to website design, prioritizing intuitive navigation and e-commerce experiences.
  • Collaborate with UX/UI designer to create wireframes and mockups that optimize the e-commerce journey for consumers and travel agents.
  • Conduct user testing and gather feedback for website enhancement.
Digital Channel Optimization:
  • Oversee optimization of digital channels including websites, social media, mobile apps, and email marketing.
  • Develop strategies to enhance user experience, engagement, and conversion rates.
  • Monitor performance metrics and conduct regular analysis for optimization.
Content Strategy and Product Management:
  • Collaborate with marketing and content teams to develop and execute a cohesive content strategy supporting digital initiatives.
  • Ensure that website content is optimized for search engines (SEO), driving organic traffic and enhancing visibility.
  • Maximize product visibility and conversion rates through merchandising.
Data Analytics and Insights:
  • Utilize advanced data analytics tools to track website performance, user behavior, and e-commerce metrics.
  • Implement tracking frameworks to monitor digital initiatives' effectiveness.
  • Generate reports and dashboards to communicate actionable insights to key stakeholders.
Technology Integration and Innovation:
  • Explore new technologies and innovative solutions to enhance website functionality, user experience and e-commerce capabilities.
  • Evaluate third-party integrations to optimize website performance.
  • Lead the implementation of new features aligning with strategic goals of the website redesign project.
Team Leadership and Development:
  • Provide leadership and mentorship to digital marketing manager and front-end developer.
  • Foster a culture of collaboration, innovation, and continuous learning.
  • Identify training and development opportunities to enhance team capabilities.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
  • 7+ years of experience in digital marketing, website design, e-commerce or related roles, with a focus on consumer-facing websites and online-retail platforms.
  • Strong understanding of UX/UI design principles, web development technologies, SEO and e-commerce best practices.
  • Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Excellent project management skills with the ability to deliver results in a fast-paced environment.
  • Demonstrated leadership experience and exceptional communication skills.

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