Senior Strategist, Head of Community Management
3 weeks ago
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
The Opportunity
Reporting to Adobe’s Director of Social Media Growth and Measurement, the Senior Strategist for Community Management & Social Intelligence will lead Adobe’s overarching strategy for engaging with social media audiences and using social media data to inform key programs and initiatives. From driving Adobe’s always-on community management and engagement practices, to leading agency and vendor relationships, to collaborating with Adobe’s Marketing, Customer Care, and Product teams, this senior leader will spearhead the company’s proactive and reactive social messaging, approach to brand safety, and social community engagement strategy. This leader should have extensive experience leading large organizations through the complicated intricacies of social community management, along with a strong background in social listening.
What You’ll Do
Lead cross-cloud community management approach across all social platforms, including Instagram, Twitter, Facebook, YouTube, LinkedIn, and TikTok
Drive engagement strategy and execution for always-on social efforts, campaign moments, and times of crisis
Collaborate with Adobe Care, Social, PR, Product, and other teams to provide guidance ensure alignment around both proactive and reactive community management
Use social listening to monitor issues, find opportunities for engagement, and inform cross-functional teams
Partner with social media measurement group to develop social listening practices and consistent, concise reporting
Lead relationships with key vendors and social platform partners
What You Need To succeed
Extensive background in leading community management programs for large organizations with high-inbound social messaging
Deep knowledge and expertise of social platforms, community management, and social listening
Background in using third-party tools to support community management and social engagement
Robust expertise in crafting insights and action from social metrics and reporting
Consistent track record of seamlessly working across different teams and partners
Ability to provide clear plans and strategies for sophisticated issues
Strong attention to detail
Experience driving action and execution during moments of crisis
Creative problem solving skills with exceptional copywriting background
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