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Marketing Consultant

2 months ago

Oakland, United States Aditi Consulting Full time
Summary:
This job's purpose and primary focus. Responsible for driving "voice of the customer" into KP (external & internal "voice"). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs.

Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales & Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions. MAJOR

RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
  • Work on significant and unique assignments of diverse and complex scope.
  • Projects require complex planning and direction setting with diverse and/or multiple stakeholders. Provide guidance and support in answering questions about the marketplace.
  • Keep up-to-date on current health care market research / knowledge across the Program and relevant research outside the Program. Help obtain client input that will help identify NMR priorities.
  • Initiate contact with management and alert them to critical issues.
  • Communicate, interpret, and present key findings and implications / recommendations to KP Leadership. Seek to leverage services and knowledge whenever possible across the Program.
  • Estimate and evaluates size, scope and costs of research.
  • Manage and coordinate on-going and ad hoc research projects, as well as leading or participating in Program-wide projects.
  • Coordinate training seminars and interregional meetings for KP's market research professionals.
  • Seek ways to improve department functions, services, and communications (e.g. by contributing to national and team meetings).
  • Sort through complex alternative hypotheses & causal factors.

JOB QUALIFICATIONS:
  • Minimum Education (Indicate minimum education or degree required.).
  • Bachelor's degree in related field required.
  • Preferred Education (Indicate preferred education or degree required.).
  • Master's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods preferred.
  • Doctorate preferred.
  • Minimum Work Experience and Qualifications (Indicate minimum years of job experience, skills or abilities required for the job.)

Basic Qualifications:
  • Minimum eight (8) years of experience.


Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, competencies, competencies, experience, location and end client requirements).

Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.