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Customer Insight and Marketing Analyst

4 months ago

Falmouth, United States Seasalt Full time

The job requirements are detailed below. Job details

Job reference

REQ003747

Date posted

30/05/2024

Application closing date

13/06/2024

Location

Falmouth

Contractual hours

37.5

Basis

Full Time

Job category/type

Head office

Attachments

Blank Customer Insight and Marketing Analyst

Seasalt is a modern Cornish company with an ambitious vision. As a successful omnichannel retailer spanning our website, over 70 shops, and 400 wholesale stockists, we’re always challenging ourselves to think creatively, innovate and improve. As the Customer Insight and Marketing Analyst, you’ll help us join the dots across channels and interactions enabling Seasalt to build a comprehensive picture of what drives interactions with our brand and help focus our efforts on what matters most. You’ll champion the value of customer insight and metrics, enabling the business to better understand the link between customer awareness, consideration, acquisition, retention and loyalty, and commercial results. This role is offered as a full-time, permanent contract based in Cornwall. W ith our blended approach to hybrid working, we expect our people to work a minimum of 40% of their working week from a Seasalt Office, the remaining 60% of the time will be from home (or your chosen location – however, you must be based in the UK). You'll help us by: Supporting the Senior Customer and Marketing Insights Manager you’ll be the subject matter expert for customer data in the Seasalt business. You’ll be the point of contact for “single source of truth” on customer data, ensuring consistency in reporting and data used and alignment with Seasalt analysis and reporting. Collaborating with the business to establish customer insight and data analytics goals and requirements and how best to deliver on these. Working closely with the Data & Analytics Team to optimise the use of customer data and information to meet the needs of the business. Assisting in the delivery of meaningful monthly customer reporting, identifying key trends and opportunities and working with the Senior Customer Analyst to provide insightful and actionable commentary on performance. You’ll analyse third-party insight from surveys, market reports and brand and market studies to provide more market and customer context to support smarter decision-making. Deliver the customer selections and matchback analysis for all direct mail campaigns, ensuring they are optimised to deliver key goals. Producing a regular customer sales forecast and identify key risks & opportunities verses the financial forecast. Beyond the core commercial segmentation model provided by our customer data agency, help to establish additional opportunities for customer tiering and segmentation, deliver data selections and report on performance for all CRM campaigns Working alongside the marketing team to set tangible customer and commercially focused KPIs for key initiatives and analyse results to feed into lessons learnt Engaging teams and stakeholders and enable quicker routes to insight through visualising complex data into dashboard, charts and tables. The skills you'll be sharing with the team: Previous experience working as a marketing analyst, ideally within a retail environment Advanced Excel skills and experience working with databases/large data sets confidently and presenting key insights in a simplistic, logical manner Experience of using Alteryx and working with BI Tools Knowledge of Google Analytics data Experience of using statistical analysis and modelling techniques to understand business performance impact Possess highly effective communication skills, you'll be able to articulate complex issues and concepts to a wide range of audiences, both written and verbally. Data and customer focussed, championing insight-led decision making and ability to draw meaning and opportunities from data Why we hope you’ll love working with us: The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. From the moment your Seasalt journey begins, it's our pledge to support you by providing dedicated learning and development opportunities that will enhance your day-to-day working life and help you build your skills and knowledge. As well as doing everything we can to boost your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing: Salary: up to £35,000pa 34 days paid annual leave (including bank holidays) increasing with length of service Flexible benefits allowance to personalise your benefits package Private Medical Scheme including 24/7 virtual GP Free access to our Employee Assistance Programme through Retail Trust with 24/7 support Pension plan with generous 7% employer contributions Life assurance programme Enhanced family leave policies Flexible working opportunities with our ‘blended’ working approach Learning and Development opportunities including specialist training, coaching opportunities, and professional qualification support Employee networks to develop and provide support to our people, including the Inclusion Network and Culture Crew 100s of savings on top retailers and gym memberships through our discount hub At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles. We aim to work flexibly where possible and value a range of perspectives -

diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at

careers@seasaltcornwall.co.uk Seasalt - a Cornish fashion company.Women's clothing, footwear and accessories inspired by thecreative and maritime heritage of Cornwall. To read our Candidate Privacy Noticeplease click here

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