Senior Demand Generation Specialist

3 weeks ago

Doral, United States Paradigm Full time

Job Description

Paradigm is a legal-industry leader in cloud-based software with four practice management platforms - PracticePanther, MerusCase, LollyLaw, and Bill4Time - as well as epayments (Headnote) and accounting (Trustbooks) solutions. We empower lawyers across the spectrum of practice areas and business needs. At Paradigm, we are fast-paced, ambitious, and unified by a common vision to build the best legal technology products in the world.

The Senior Demand Generation Specialist will support our marketing efforts to generate new demand for Paradigm's suite of products while also increasing the lifetime value of our current customer base. In this role, you'll strategize and execute email marketing campaigns and programmatic ads, and manage and analyze reports, all while leveraging our automation systems to target high-quality leads and nurture them through the conversion funnel. You will also assist in the optimization of our existing websites and marketing technology stack to increase the efficiency of our marketing efforts to drive revenue growth.

As an essential member of Paradigm's Marketing team, the Senior Demand Generation Specialist oversees one direct report and reports directly to the Senior Marketing Manager at Paradigm. This role is fully remote. We are looking for a passionate self-starter with an aptitude for exceptional communication and follow-up. We're looking for someone who can hit the ground running and immediately begin adding value to a collaborative and ambitious team.

Responsibilities

Own the development of high-performing demand generation campaigns (email, PPC, display, landing pages) in collaboration with cross-functional teams such as Product Marketing, Marketing Operations, Product, and Sales to generate new leads and enhance product adoption.

Serve as principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.

Manage the planning and execution of paid digital advertising campaigns, including PPC, display, and social media advertising - including the collaboration with internal team members and external agencies and vendors.

Analyze and report on past campaign performance, translating insights into strategic optimizations to improve conversion funnel.

Collaborate with Marketing Operations Manager to maintain marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene.

Work closely with the Creative team to design compelling marketing assets that drive performance of demand generation campaigns, including display ads, social graphics, email templates, and landing pages.

Build, automate, and improve customer cross-sell and upsell campaigns to drive adoption of additional product features and offerings.

Effectively manage and mentor Demand Generation Specialist in the execution of demand generation campaigns aimed at nurturing users and enhancing conversion rates.

Develop a deep understanding of brand message and appropriate audiences for all our products.

Qualifications

4+ years of experience in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company

1+ years of experience managing a direct report

Bachelor's degree in Business Administration, Marketing, Management, Analytics, Economics, Computer Science, or related field

Strong copywriting skills, preferably in the context of SaaS products

Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively

Experience in various email automation tools (e.g. Intercom, Mailchimp, Marketo, Outreach, etc.)

Experience with creating and managing email campaigns and email audience segmentation

Preferred experience in various data analytics reporting tools (e.g. Salesforce, Google Tag Manager, Google Analytics 4, etc.)

Strong verbal communication and organizational skills

Characteristics of the Ideal Candidate:

Strong written communication

skills,

with the proven ability to create clear messages that resonate with its intended audience

Ability to

work autonomously

, while managing upward to the Product Marketing Manager and other internal stakeholders

High degree of empathy

and ability to put yourself in the shoes of our customers to understand their needs and challenges

Ability to

think strategically

and leverage a variety of tactics to achieve measurable goals

Great people skills

and ability to work cross-functionally with internal teams to get input and manage deadlines

Resourcefulness,

with ability to achieve results creatively with finite resources

Other Information

Location: US Remote

Compensation: Competitive

Other Benefits: 401k matching, medical, dental, and vision healthcare coverage, HSA or FSA options, competitive PTO, sick days, and holidays

People First Mindset: the guiding principle of our mentality is that the key to success is working with, learning from, and developing exceptional people

Culture: high-energy, fast-moving, passionate atmosphere

#J-18808-Ljbffr

  • Demand Planner

    12 hours ago

    Doral, United States SW Full time

    Company Overview: SWCORP is a distinguished leader in the manufacturing of bath products, with a special focus on enhancing the bathing experience for a diverse range of customers. Our product lineup includes medical walk-in tubs (Meditub), steam bath generators (Steam Spa), as well as free-standing and drop-in whirlpool bathtubs (Atlantis Whirlpools), and...

  • Demand Planner

    10 hours ago

    Doral, United States SWCORP Full time

    Company Overview: SWCORP is a distinguished leader in the manufacturing of bath products, with a special focus on enhancing the bathing experience for a diverse range of customers. Our product lineup includes medical walk-in tubs (Meditub), steam bath generators (Steam Spa), as well as free-standing and drop-in whirlpool bathtubs (Atlantis Whirlpools), and...

  • Demand Planner

    3 weeks ago

    Doral, United States ExtendMyTeam Full time

    Demand Planner Job Location: Miami, FL Role Overview: The company is looking for a Demand Planner to join our team who has experience with demand forecasting and inventory management, as well as strong reporting and analytic skills. Core Responsibilities: Continuously improve the internal forecast through evaluating promotional activities, consumption...

  • Senior Product Marketing Specialist

    3 weeks ago

    Doral, United States Paradigm Management Co Full time

    Paradigm is a legal-industry leader in cloud-based software with three practice management platforms – PracticePanther, Bill4Time, and MerusCase – as well as epayments (Headnote) and accounting (TrustBooks) solutions. We are looking for a passionate, collaborative, and curious candidate to join our larger Marketing team as a Sr. Marketing Specialist,...

  • Parts Purchase Specialist

    2 days ago

    Doral, United States ALLinONE Employment Services Full time

    Job Industry : Automotive - Motor Vehicles - PartsJob Description :'ALL IN ONE Employment Services' #1 Staff Recruitment in Permanent Placement is looking for a Parts Purchasing Specialist. To performs buying duties of parts and supplies at the most favorable price consistent with quality, quantity, delivery and other factors per specifications for the...

  • Parts Purchase Specialist

    4 days ago

    Doral, United States ALLinONE Employment Services Full time

    Job Industry : Automotive - Motor Vehicles - Parts Job Description : "ALL IN ONE Employment Services" #1 Staff Recruitment in Permanent Placement is looking for a Parts Purchasing Specialist. To performs buying duties of parts and supplies at the most favorable price consistent with quality, quantity, delivery and other factors per specifications for the...

  • Purchase Specialist

    2 weeks ago

    Doral, United States CAREERXCHANGE®, Inc. Full time

    Join a dynamic and rapidly expanding supplier of cutting-edge heating and cooling products at the forefront of innovation in the industry. Our company is committed to providing top-quality solutions to meet the diverse needs of our clients, ensuring their comfort and satisfaction. With a strong focus on growth and excellence, we are seeking a skilled...

  • Purchase Specialist

    2 weeks ago

    Doral, United States CAREERXCHANGE®, Inc. Full time

    Join a dynamic and rapidly expanding supplier of cutting-edge heating and cooling products at the forefront of innovation in the industry. Our company is committed to providing top-quality solutions to meet the diverse needs of our clients, ensuring their comfort and satisfaction. With a strong focus on growth and excellence, we are seeking a skilled...

  • Purchase Specialist

    4 days ago

    Doral, United States CAREERXCHANGE®, Inc. Full time

    Join a dynamic and rapidly expanding supplier of cutting-edge heating and cooling products at the forefront of innovation in the industry. Our company is committed to providing top-quality solutions to meet the diverse needs of our clients, ensuring their comfort and satisfaction. With a strong focus on growth and excellence, we are seeking a skilled...

  • Finance Specialist

    2 weeks ago

    Doral, United States Nanmckay Full time

    POSITION: Finance SpecialistSUPERVISOR: SupervisorSTATUS: Non-Exempt Summary The Finance Specialist will be responsible for reviewing and analyzing Housing Assistance Payments (HAP) for residents under NMA’s property listings. The Specialist will proactively seek to resolve potential errors and duplicate payments. These findings will be communicated to the...

  • Senior Tax Manager

    6 days ago

    Doral, United States Aercap Holdings Full time

    Job Summary AerCap is seeking a Senior Tax Manager position as permanent role. The successful candidate will primarily be responsible for liaising with service providers for the preparation and filing of all federal, state and local direct and indirect tax returns, as well as assisting with Group compliance and planning for the preparation and review of ASC...

  • Senior Accountant

    2 days ago

    Doral, United States Segrera Associates Full time

    We are working with a client that is looking for a Senior Accountant to join their team. This role is 100% onsite and will be located in Brickell until later this year when the office will move to Coral Gables. The client is looking for a Senior Accountant that has their CPA and at least 2 years of experience of Public Accounting and with an additional 4...

  • Senior Sales Manager

    2 weeks ago

    Doral, United States Core Group Resources Careers Full time

    Core Group Resources is America's leading recruitment company. Founded by a service academy graduate who has offshore experience, Core Group Resources' expertise is unmatched in the marine offshore market, finance, IT, renewables, & non-profit for executive search, staffing, and expertise identification.*Senior Sales Manager (Electro-Motive Diesel (EMD)...

  • Inbound Marketing Specialist

    4 days ago

    Doral, United States Factorial HR Full time

    Hello! At Factorial we're looking for an Senior Inbound Marketing Specialist to help us boost the company to the next level. The Role We are looking for an Inbound Marketing manager to own the organic growth of Factorial in the US Market. Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for...

  • Accounts Payable Specialist

    7 hours ago

    Doral, United States PrideStaff Financial Full time

    Accounts Payable Specialist Our Client is a highly qualified and experienced industrial equipment supplier specialized in the Acquisition and Provisioning of Machinery, Raw Materials, Parts, and Equipment for the industrial sector. We provide solutions for our clientele in search, negotiation, purchasing, project consulting and shipping of all types of...

  • Contract Specialist

    7 days ago

    Doral, United States SMX Services & Consulting Full time

    What You Will Be Doing: As the Contract Specialist you will work closely with a senior shareholder to oversee contractual relationships. You will be responsible for drafting a broad range of commercial contracts relating to the company's customers, suppliers, and other business partners. Additionally, you will play a key role in supporting the company's...

  • Data Specialist

    3 days ago

    Doral, United States Independent Purchasing Cooperative Full time

    Overview IPC is seeking a Data Specialist is responsible for the quality, integrity, and management of proprietary supply chain applications data, ensuring that the organization's supply chain data remains accurate, up-to-date, and aligned with business objectives. Essential Duties and Responsibilities Responsible for entering new data into the master data...

  • Submission Specialist

    4 days ago

    Doral, United States StevenDouglas Full time

    We have immediate opportunities for entry to junior level professionals interested in leveraging their proven success and expanding their career in the financial services industry.The Submission Specialists work in a casual, fast-paced office environment in Downtown Doral; they function within cooperative teams to ensure that our clients receive the working...

  • Submission Specialist

    4 days ago

    Doral, United States StevenDouglas Full time

    We have immediate opportunities for entry to junior level professionals interested in leveraging their proven success and expanding their career in the financial services industry.The Submission Specialists work in a casual, fast-paced office environment in Downtown Doral; they function within cooperative teams to ensure that our clients receive the working...

  • Recovery Specialist

    18 hours ago

    Doral, United States Whetstone Management LLC Full time

    Job DescriptionJob DescriptionWe have immediate opportunities for highly qualified Recovery Specialists interested in leveraging their proven B2B collection track record to increase their personal earning potential!We offer highly motivated Recovery Specialists the opportunity to work in a team oriented, fast paced environment while challenging themselves...