Manager, Paid Search

1 month ago

Bridgeport, United States RISE Services Inc Full time

Rise Interactive is a full-service digital marketing agency, driving better business outcomes for consumer products, consumer services, and B2B brands with our proven approach to cross-channel media management and customer experience. Rise is the only performance marketing agency powered by Connex®, a cross-channel media optimization platform that enables our analytical marketers to invest each dollar where it will drive the greatest return. We combine media expertise with our award-winning customer experience practice to drive, engage, and convert customers better than our clients’ competition. Rise is fueled by the most data-driven marketing minds around the globe, helping leading consumer products, consumer services, and B2B brands make smarter marketing investments and create more relevant experiences for their customers.

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. Were looking for talent like you who can continue to elevate our work and culture.

The Manager, Paid Search will be responsible for managing a multi-person team owning the execution of paid search strategy across a dedicated percentage of the overall paid search client portfolio. This responsibility can include either one or two large accounts composed of multiple business and stakeholders and/or numerous smaller accounts covering a diverse set of clients and goals. As part of this role, the AM will represent the final owner for all channel strategy and client performance within their respective portfolios.

The ideal candidate will have a demonstrated track record of tactical channel experience, possess a strong understanding of channel strategy and goals, as well as have superior skills managing client risk and human resources. They will be held fully accountable working through their teams to effectively drive paid search strategy through the account management teams, manage any client/team risk, and hit all respective client goals across their portfolios.

KEY RESPONSIBILITIES

Working through their teams to set client strategy while empowering direct reports to deliver on client business goals and fulfill SOW requirements

Employing a mix of channel innovation, process improvement, and/or tactical management in order to mitigate any internal/external risks to their respective teams

Understanding their respective portfolios and client SOWs/stakeholders to push strategic account growth initiatives

Working with senior channel managers or media directors to nurture potential clients through the sales process including RFP prep and pitch-work

Developing direct reports and their larger teams through the application of traditional and skip-level management in addition to Rise tools such as weekly performance reviews

JOB REQUIREMENTS

Education: Bachelors degree preferred

Experience:

3-5 years of PPC specific experience, additional SEO experience is a plus

Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies

Demonstrated experience managing PPC strategy for a large dedicated client and/or 5+ partially dedicated accounts w/ minimums of $1mm in spend per year, while being held to a strict client goals

Demonstrated experience developing and managing up to a 4 person team

Experience building pitch decks and pitching potential new business or upsell opportunities

Significant experience with Excel and building roll-up reporting on team KPIs

Knowledge, Skills & Abilities:

Advanced level understanding of paid search tactics including text search, PLAs, CSEs, GDN, GSP, and YouTube as well as any associated ad tech (DS, Marin, Kenshoo, etc.)

Excellent presentation and written/verbal communication skills

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. Were looking for talent like you who can continue to elevate our work and culture.

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