Enterprise Product Marketing Manager

3 weeks ago

Irvine, United States Mimica Full time

What we are building

Mimica's mission is to accelerate the discovery and deployment of automation with AI.

Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates blueprints for automation. Today, it supports RPA teams, that build software bots for repetitive computer tasks such as data entry, form completion and claim processing. Alongside creating process maps for automation, we've introduced Miner, which helps enterprises identify and prioritize automation opportunities.

Your mission

As our first Product Marketing Manager, you will collaborate directly with the CEO and the Go-To-Market (GTM) team to drive awareness, demand, adoption and expansion opportunities. You will amplify our story and differentiators, ensure our value messaging resonates with our enterprise buyers and keep our sales enablement materials up-to-date. Your efforts will ensure that both existing and prospective customers fully understand how they can succeed with Mimica.

Part of your day-to-day

  • Developing and executing GTM strategies for launching new products and features, focusing on growth within key verticals.
  • Continuously refining our target personas by gaining insights into critical roles, pain points, use cases and value propositions throughout the buyer journey.
  • Producing and distributing engaging product content tailored for both technical and business audiences, including web copy, blog posts, newsletters, events and webinars.
  • Creating sales collateral to support pipeline growth and facilitate deal closures, including presentations, case studies, testimonials, feature briefs and whitepapers.
  • Partnering with the Engineering team to gain a deep understanding of our product's technical details and translating these into compelling narratives.
  • Working closely with Sales and Product to refine our positioning strategy, staying responsive to market trends, competitive shifts and significant industry developments.
  • Serving as a Mimica subject matter expert during events, and in interactions with the press and industry analysts.

What you will bring

  • Background in leading marketing programs end-to-end with experience in creating personas, unique use cases, and value propositions.
  • Working knowledge of the sales cycle and buyer journey for enterprise software/SaaS, and their implications on product marketing strategy.
  • Proven ability to write content that converts and a flair for creative storytelling.
  • Strong analytical skills with a demonstrated ability to identify patterns and make data-driven decisions.
  • Customer empathy and an analytical mindset leveraging data, feedback from the field, and learnings from trials and product launches to evolve our strategies.
  • Superior communication and presentation skills; adept at influencing decision-makers at various levels within an organization.
  • A desire to work both at a strategic level and tacticallyrolling up your sleeves to execute day-to-day tasks.

Bonus

  • Knowledge of automation/RPA, process mining, or related markets.
  • Experience in successfully introducing B2B products to the market and/or new verticals.
  • Proficiency with marketing automation software and data tools.
  • Experience working within a high-growth startup environment delivering value quickly and iteratively with limited resources.

Wed love to hear from you, even if you feel you dont quite have all of the above.

Location

This is a fully remote position. You can be based anywhere in the USA (ideally East Coast).

  • Product Marketing Manager

    1 month ago

    Irvine, California, United States Finfare Full time

    About FinfareFinfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card...

  • Product Marketing Manager

    6 days ago

    Irvine, United States Finfare Inc. Full time

    About Finfare Finfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card...

  • Product Marketing Manager

    1 week ago

    Irvine, United States Finfare Inc. Full time

    About Finfare Finfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card...

  • VP Product Marketing

    2 weeks ago

    Irvine, United States Arbonne Full time

    Why You're Here We are looking for a strategic and product-driven Vice President of Product Marketing to lead our Product Marketing function and team. Reporting to the CMO, the ideal candidate has a passion & eye for prestige product as well as a commitment to developing the overall strategy for the area to bring our mission, point of difference and...

  • Product Marketing Manager

    3 weeks ago

    Irvine, United States Finfare Inc. Full time

    About FinfareFinfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card...

  • Product Marketing Manager

    4 weeks ago

    Irvine, United States Finfare Inc. Full time

    Job DescriptionJob DescriptionAbout FinfareFinfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful...

  • Product Marketing Manager

    1 month ago

    Irvine, United States Finfare Inc. Full time

    Job DescriptionJob DescriptionAbout FinfareFinfare is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful...

  • Enterprise Growth/Digital Marketing Manager

    6 days ago

    Irvine, United States Mimica Full time

    What we are building Mimica's mission is to accelerate the discovery and deployment of automation with AI. Our first product, Mapper , learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates “blueprints” for automation. Today, it supports RPA teams, that build software bots for repetitive...

  • Content/ Marketing Manager

    2 weeks ago

    Irvine, United States Get It Recruit - Marketing Full time

    Position: Content/Marketing Manager (REMOTE) We are currently seeking a dynamic Content/Marketing Manager to join our team remotely and embark on an exciting career journey with us. This role offers a unique opportunity to contribute to our growth trajectory while engaging with top industry executives in the private equity space, gaining invaluable knowledge...

  • Product Marketing Manager, Cooling

    3 days ago

    Irvine, United States BSH Home Appliances Group Full time

    BSH Home Appliances Corporation – Top Employer US 2024 Tomorrow is our home. At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and...

  • Product Marketing Manager, B2B

    2 weeks ago

    Irvine, United States TP-LINK Full time

    TP-Link is currently seeking a Product Marketing Manager, B2B for US Headquarters in Irvine, CA TP-Link is the leading provider of networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday...

  • Senior Product Marketing Manager

    6 days ago

    Irvine, United States Western Digital Full time

    Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology...

  • Senior Product Marketing Manager

    7 days ago

    Irvine, United States Western Digital Full time

    Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology...

  • Enterprise Business Systems Manager

    5 days ago

    Irvine, United States Induce Biologics USA Inc. Full time

    The Enterprise Business Systems Manager will lead the efforts to optimize our organization's business systems. This position will work with multiple stakeholders across the organization to support, design, select, and improve technology systems. This role manages the overall programs for the ERP and related applications & solutions, including new...

  • Senior Product Marketing Manager

    2 days ago

    Irvine, United States Western Digital Full time

    Company DescriptionAt Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology...

  • Enterprise Business Systems Manager

    1 week ago

    Irvine, United States Induce Biologics USA Inc. Full time

    Essential Functions & Responsibilities ? Provided project management and oversight of implementations, including the development of project plans and schedules, task management, resource planning, and status communication with stakeholders. ? Conduct thorough vendor selection processes, evaluating potential partners based on expertise, capabilities, and fit...

  • Associate Product Marketing Manager, Cooling

    6 days ago

    Irvine, United States RPMGlobal Full time

    Associate Product Marketing Manager, Cooling Job Category Marketing Job's City Irvine Job's State/Territory CA BSH Home Appliances Corporation – Top Employer US 2024 Tomorrow is our home. At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive...

  • Enterprise Business Systems Manager

    1 week ago

    Irvine, United States Induce Biologics USA Inc. Full time

    The Enterprise Business Systems Manager will lead the efforts to optimize our organization's business systems. This position will work with multiple stakeholders across the organization to support, design, select, and improve technology systems. This role manages the overall programs for the ERP and related applications & solutions, including new...

  • Enterprise Business Systems Manager

    1 week ago

    Irvine, United States Induce Biologics USA Inc. Full time

    The Enterprise Business Systems Manager will lead the efforts to optimize our organization's business systems. This position will work with multiple stakeholders across the organization to support, design, select, and improve technology systems. This role manages the overall programs for the ERP and related applications & solutions, including new...

  • Senior Product Marketing Manager

    1 day ago

    Irvine, United States Western Digital Full time

    Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology...