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Social Media Manager

2 months ago

Young America, United States The Ladders Full time
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing-offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We've unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L'Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.

Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2's 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2's Spring'24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

We are looking for a talented Social Media Manager to own and execute our global and regional social media presence. You will be responsible for creating original text, image, and video content, managing a schedule, and proactively responding to followers across 28+ countries. You will manage our company image and reputation in a cohesive way to achieve our marketing and company growth goals.

With more than 100K LinkedIn followers and our reputation as the #1 industry leader in the MarTech space, this is a highly dynamic role that requires the successful candidate to take extreme ownership of our social media profiles, working across multiple timezones and countries with stakeholders from our Regional Marketing Team, Marketing Leadership Team, and Executive Teams.

As our Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends, and how they apply to B2B, Tech and SaaS companies. You should have excellent communication skills and be able to express our company's views creatively and coherently.

Ultimately, you will be responsible for managing our social media presence, ensuring high-levels of engagement, to grow our web traffic and follower rates, to support our company's growth.

Responsibilities
    • Perform extensive research on current benchmark trends and audience preferences
    • Own and execute a social media strategy to align with business goals
    • Set specific objectives and report on ROI and Performance Management of Social Media
    • Manage a social media schedule across 28+ countries, including templated post-types and one-off posts e.g. tradeshows, conferences, and hosted events
    • Collaborate closely with executive leadership and marketing leadership team on projects, and needs
    • Write and execute social media posts and plans for company Co-Founders to increase awareness and leverage their profiles in line with the company goals
    • Work closely with sub-function leaders in Design, Development, Product Marketing, Talent Marketing, and Program Management to deliver social media campaigns in line with company objectives
    • Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
    • Monitor Social Media's impact on SEO and web traffic metrics
    • Communicate with followers, respond to queries in a timely manner, and monitor engagement e.g. comments
    • Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures, and blog layout)
    • Suggest and implement new features to develop brand awareness, like promotions and competitions
    • Stay up-to-date with current technologies and trends in social media, design tools, and applications
    • Assist in the creation of digital, video, audio, and copy content
    • Perform other related duties as required
Requirements and Skills
    • 3+ years of experience as a Social Media Manager in a B2B, Tech or SaaS company
    • Experience in creating social media strategies
    • Hands-on experience in working with content and design to execute a social media plan on time
    • Knowledge of best practices for social media platforms such as LinkedIn, Facebook, Twitter, Instagram, etc.
    • Exceptional copywriting skills
    • Ability to deliver creative content (text, image and video)
    • Solid knowledge of SEO and Google Analytics
    • Knowledge of wider digital marketing
    • Excellent communication skills
    • Analytical and multitasking skills
    • Able to work well under pressure
    • Excellent attention to detail
    • Extremely comfortable working in a dynamic and fast-paced environment
    • Able and willing to work outside of typical working hours to collaborate with senior stakeholders to manage projects across the globe
    • Proven ability to work well with senior leaders, including working flexibly, managing urgencies, and receiving feedback
    • Familiar with tools such as Hubspot, Salesforce and Social Media specific tools such as Sprout Social
    • Experience responding to emergencies and managing company reputation
    • BSc degree in English, Communications Marketing or a relevant field, preferred
    • Experience as a copywriter or a content role, preferred


We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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