Marketing Manager

1 week ago

Washington, United States History Factory Full time
About History Factory
1979, History Factory has been driven by the pioneering idea of making an organization's history more useful for its business. Today, many of the world's best enterprises turn to History Factory for unparalleled expertise at the intersection of business and history. Our unmatched combination of research and insights, standard-setting archives management and technology, and award-winning creative transforms a company's inventory of experience-its history and heritage-into better performance and results.

About The Role
We're looking for an energetic, hard-working Marketing Manager to join our fast-paced, growing team. The Marketing Manager is an internal role that will promote and represent History Factory's work internally and externally to educate and entertain audiences as well as attract leads to the company. The role is the glue that holds projects together and requires a blend of creative marketing skills and technical expertise in marketing operations, automation, and data analysis. This is an internal company role that will manage the planning and tactical implementation of assigned programs as well as manage History Factory relationships relative to those programs. Additionally, this role requires technical oversight and management of the marketing platforms and applications that are currently in use by History Factory, such as Hubspot. This role works in close collaboration with the Director of Marketing and Communications and/or management team. The Marketing Manager will serve as a primary day-to-day contact with the History Factory team. This job is a hybrid role with occasional travel. There is an expectation for in-person attendance 20-25% in the Dupont Circle Area.

We do not accept applications through our Contact Us page and only communicate from a [redacted] email address.

What You'll Bring to this Role:

Content Marketing
  • Provide copywriting and copy editing for a variety of platforms - social posts, blog posts, email marketing, newsletters - and aligning and making recommendations to the editorial content calendar.
  • Support the development of an editorial calendar for 2025 and beyond, with the Director
  • Identify any industry trends or issues where we need a POV, and support producing thought pieces or actions to address.
General Marketing
  • Take the lead on social media community management, identifying key influencers in the market to engage with History Factory content based on 2024/2025 editorial calendar
  • Take a proactive stance towards marketing our business, and highlight areas we can improve or new ideas we can try.
  • Have a working knowledge of all aspects of the marketing mix, particularly SEO, SEM, One-on-one communications (email), social, digital media, PR
  • Experience with reporting and insights on marketing content performance
Project Management
  • Take ownership of various projects, and ensure their delivery - on brief, on time, and on budget. These projects will mainly involve innovative uses of content, including (but not limited to): social posts across LinkedIn, Instagram, YouTube, and X; marketing and sales collateral development; digital advertising graphics; and video assets.
  • Prepare and brief creative teams and other external resources as needed for successful project completion. Must know how to write compelling, succinct creative briefs.
Tools & Analysis
  • Technical Marketing: Implement and manage marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and improve lead generation efforts.
  • Data Analysis: Develop and manage a comprehensive digital marketing dashboard with an external agency partner, utilizing data from SEO, Google Analytics, CRM, and email marketing platforms to track metrics and lead generation. Interpret and report on the performance of SEO, SEM, and email campaigns, making data-driven recommendations for improvement.
  • Marketing Operations: Manage and optimize workflows within PM/CRM tools (e.g., Monday, HubSpot, Sprout Social) for efficient campaign execution and reporting.
  • Basic Design: Basic design and video editing capabilities using Adobe Creative Suite, Canva, or similar tools.
  • Web and Content Management: Manage content on WordPress and have familiarity with podcast publishing and promotion tools such as Soundcloud and Headliner.
Who You Are
  • Tech-Savvy. Comfortable with learning and using various marketing technology tools and platforms. You can troubleshoot basic technical issues and understand how to use technology to improve marketing processes.
  • Data-Driven. You have strong analytical skills and are comfortable working with data to drive marketing strategies. You use metrics to measure success and guide decision-making.
  • Detail-Oriented. You have an eye for detail and ensure accuracy in every aspect of your work, from data analysis to content creation.
  • Creative Problem Solver. You approach challenges with a solutions-oriented mindset, using both creativity and technical skills to achieve marketing goals.
  • Compassionate. You are naturally oriented to wanting to help others, solve problems and consider situations from someone else's shoes.
  • Investigative. You are intellectually curious and driven to understand our clients' businesses as well as our own. You are not afraid of asking tough or seemingly obvious questions. You seek deep insight, even if an answer leads you/us along a different path than the one you started down.
  • Collaborative. You can work across departments, translating technical information for non-technical stakeholders, and facilitating communication between creative and technical teams.
How You'll Be Evaluated
  • Performance against supporting marketing and communications goals
  • Dependability and responsiveness to business priorities
  • Teamwork and professionalism
  • Continual improvement and growth

Work Environment

Work environment is an office setting (work station). Employee is not exposed to weather conditions and noise level in work area is minimal.

Regularly required to sit for extended periods; walk; stand; use hands to handle objects and feel controls; talk; listen; and vision capabilities that enable reading and viewing a computer screen.

We do not accept applications through our Contact Us page and only respond from an [redacted] email address.

EEO and accessibility Statement

History Factory is an equal opportunity employer and makes employment decisions based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity or expression, marital status, age, family medical history or genetic information, disability, past or present military service, or any other characteristics protected under the laws applicable in the locations where History Factory operates. History Factory will not tolerate discrimination or harassment based on any of these characteristics.

History Factory is committed to the full inclusion of all individuals. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact [redacted].

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