Digital Marketing Manager

3 weeks ago

Washington, United States Social Current, LLC Full time

Position Summary

The Digital Marketing Manager is responsible for contributing to and assisting in the development, implementation, and execution of the Social Currents strategic marketing plan so that the organization can achieve its business goals. This role designs and implements the organizations social media strategy, including creating original text and multimedia content, managing posts, and responding to followers.

In addition, the Digital Marketing Manager consults with internal teams around their goals and marketing objectives to guide the development and execution of marketing and communication plans that include digital and social media, email and content marketing, and graphic design. In collaboration with the marketing and communications specialist, the Digital Media and Brand Manager creates images, one-pagers, and other items using graphic design software.

Essential Duties and Responsibilities

  • Assist in developing and executing creative, innovative, and varied marketing campaigns using organic and paid social media, email communications, website, SEO, SEM etc.
  • Design and implement social media strategy to align with business goals.
  • Develop and manage budgets for related marketing and digital media initiatives.
  • Implement and review campaign tracking parameters and reporting metrics to support continuous improvement.
  • Write and edit marketing materials (blog posts and articles, promotional emails, product and service brochures, PowerPoint presentations, etc.) for use in integrated marketing campaigns.
  • Create images, one-pagers, and other items using graphic design software.
  • Support the implementation of the organizations brand identity and ensure brand consistency throughout the organization by providing templates, guides, and instruction to staff.
  • Consult on communication efforts with key Social Current executives.
  • Participate in organizations thought leadership strategy by authoring articles, presenting webinars or workshops, or facilitating conversations among the organizations stakeholders.

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