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Marketing Specialist
2 months ago
MILWAUKEE SCHOOL OF ENGINEERING
Marketing Specialist
MILWAUKEE ,
Wisconsin
Apply Now
JOB REQUIREMENTS: Milwaukee School of Engineering (MSOE) invitesapplications for a full-time Marketing Specialist to join our Center forProfessional Education team. Under the direction of the ExecutiveDirector of Professional Education and in collaboration with and supportfrom the campus Marketing Communications Department, the MarketingSpecialist within the Center for Professional Education (CPE) plays akey role in raising the brand awareness of the Center, generatingenrollments, and communicating to numerous internal and externalaudiences. The Marketing Specialist works with Center staff and otherinternal and external contacts in the development and execution of theCPE comprehensive marketing plan to engage primary audiences, promotethe full array of programs, events, and services offered through theCenter, generate leads, and increase program enrollments. In this role,the Marketing Specialist coordinates all advertising, promotions,publications, websites, social media, and email and direct mailcampaigns. The Marketing Specialist is expected to be a creativeindividual with excellent organizational skills, problem-solvingcapabilities, and proficient in multitasking. The Marketing Specialistalso provides regular reporting to the Executive Director and theVP-Marketing & Community Engagement to ensure alignment with CPE anduniversity marketing efforts which includes a monthly meeting with VPand Executive Director of CPE. Essential Job Functions Develops,implements, monitors, regularly updates, and provides reporting relatedto the performance of components of the CPE comprehensive strategicmarketing plan. Works in close partnership with Marketing Communicationsteam to maintain a cohesive brand while supporting the unique needs ofthe CPE and its key audiences including print, web, digital signage, andother emerging platforms. Regularly reports key metrics and results ofmarketing campaigns to Executive Director of CPE and MarketingCommunications team to monitor and optimize future campaign performance.Meets regularly (monthly) with the Executive Director of the CPE and theVP-Marketing & Community Engagement to provide updates on activities toensure alignment with the CPE and university marketing efforts andbalance between the CPE needs and MSOE brand. Creates and implements anannual email communication timeline. Executes email marketing campaignsand events to accomplish established goals or outcomes. Collects andanalyzes data on the effectiveness of CPE marketing campaigns to informstrategy. Establishes, manages, and maintains CPE social media accounts.Maintains the CPE website with support from CPE Program Staff and othercampus units. Maintains records of all marketing and communicationsactivities. Ensures published information is relevant, compelling,accurate and consistent. Writes, proofreads, and edits copy for theCenter website, promotional advertising campaigns, and... For full infofollow application link. ***** APPLICATION INSTRUCTIONS: ApplyOnline: ipc.us/t/19A232C94C604931
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