Marcomm Marketing Specialist

7 days ago

Milwaukee, United States KOMATSU AMERICA Full time

JOB REQUIREMENTS: Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, includingTimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton. Job Overview The Marketing Specialist at Komatsu is a skilled communicator with a keen eye for detail and timelines. They excel in building strong relationships, managing multi-faceted projects, and executing digital marketing campaigns across diverse channels and tools. Thriving in a collaborative environment, the Marketing Specialist excels in teamwork and innovative problem-solving. Key attributes for this position include strong communication, organizational agility, and proactive thinking, all of which align with Komatsu\'s commitment to delivering innovative solutions and exceeding customer expectations. Key Job Responsibilities Collaborates with cross-functional teams to create and distribute engaging content across earned, owned, and paid channels-including komatsu.com, My Komatsu (eCommerce), email marketing (Salesforce Marketing Cloud), blogs, social media, and trade publications-to drive personalized audience engagement. Tracks and analyzes key performance indicators (KPIs) in partnership with marketing managers to measure the effectiveness of content and adjust strategies for continuous improvement. Builds and nurtures strong relationships with MarComm departments, digital teams, product teams, and dealer sales teams to align goals, prioritize ongoing work, and ensure successful project execution. Leverages MarComm\'s project management software, Asana, to manage projects effectively, ensuring all relevant information is accurately entered into workspaces, including fields, descriptions, and comments. Provides support and guidance on Asana and other project management tools to empower the broader team to efficiently manage their tasks and responsibilities. Manages creative capacity and resource allocation by interfacing with creative, content, and marketing managers, and oversees vendor relations to ensure project needs are met within budget and deadlines. Supports... For full info follow application link. Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/1E83EC90179749A5

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