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Marketing and Social Manager

3 months ago

Los Angeles, United States Project Social T Full time

Project Social T is seeking a talented Marketing & Social Media Manager to oversee all marketing initiatives from top to bottom. The role offers a great opportunity to engrain yourself in a brand’s identity and have autonomy over your projects. This job works closely with the E-Commerce Manager and reports directly to the Creative Director.

Roles and Responsibilities: Oversee marketing from top to bottom, including but not limited to: social media accounts, influencer gifting and paid collaborations, e-mail and SMS marketing, paid media, SEO, sales calendar planning, assist with photoshoot planning, etc.

Social Media Create monthly social media plan and calendars for Instagram and Pinterest using analytics to drive strategy Post daily to Instagram and Pinterest accounts, engaging with the community daily via comments, likes, etc. Creation and editing of creative assets for stories, short-form video content, etc. Being comfortable on camera is a plus Coordinate co-branded initiatives with like-minded brands for giveaways or cross promotion

Influencer Execute paid influencer campaigns from start to finish: draft creative brief, create product lookbook, curate target list, outreach, negotiate, approve content, analyze influencer’s backend metrics, invoicing + payments. Prior influencer relationships are a plus Ideate and execute creative influencer seedings for earned media coverage

Website Collaborate with the E-Commerce Manager to plan website content and messaging, manage charity partner relationships, create promotional assets for sales, and write all copy (product descriptions, SEO, etc.)

Email & SMS Manage existing and create new journeys/flows for always-on marketing Draft and schedule email and SMS content to align with overarching marketing calendar Collaborate with the graphic designer to create email assets. SMS assets will be created by you. A/B test for best optimization practices Analyze performance and adjust strategy accordingly

Paid Media & SEO Collaborate with external agency to manage SEO efforts and Google and Facebook ads Create assets and write copy for all ads Analyze ad performance and react accordingly

Additional tasks Attend all photoshoots and assist the Creative Director Collaborate with the E-Commerce Manager to plan an overarching sales calendar and strategy Manage full marketing budget Weekly, monthly, and quarterly reporting

Qualifications: Bachelor’s degree in Marketing, Advertising, Communications, Journalism or a related field 3-5 years of digital marketing experience, with a preference for fashion or lifestyle brands Proficient use of creative platforms such as Photoshop, Premiere Pro, Canva, Capcut, etc. Experience with industry marketing and analytics tools such as GA4, Attentive/Klaviyo, Facebook Ads Manager, MightyScout, etc. Experience managing and collaborating with external agencies Experience in developing strong campaigns from conception through execution Highly detail-oriented with the ability to balance multiple projects and tasks simultaneously A self-starter who is results-driven and solution-oriented, with strong communication skills and a positive and collaborative attitude

What We Offer: Hybrid working schedule Paid Holidays Vacation + Sick Days Healthcare + Dental Benefits Salary DOE

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