VP, Marketing

4 weeks ago

Charles City, United States CENTRAL SQUARE INC Full time

CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than

8,000 public sector agencies

trust CentralSquare solutions each and every day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient. VP, Marketing United States

Apply About CentralSquare Technologies

CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than

8,000 public sector agencies

trust CentralSquare solutions each and every day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient. Job Description

What We’re About At CentralSquare, you’ll get the opportunity to work in a collaborative environment within a company that builds complex web-based enterprise applications for our Public Servants across North America. As over 250 Million citizens in the US are impacted by CentralSquare Software, we are on a trajectory to revolutionize the way agencies address citizens’ needs by improving quality of life and building safer, smarter communities...and we need great candidates to do it Looking to grow your career? That’s great Hard work should be rewarded, and we are committed to cultivating careers while providing competitive compensation and a great benefits package, including tuition reimbursement, parental leave, paid volunteer hours, and unlimited PTO. Our flexible work environment also enables you to take advantage of an excellent work-life balance whether you are in office or working remotely. The Role As Vice President of Marketing at CentralSquare you will act as the strategic leader for a team focused on the coordination, strategy, development and management of the creative content, revenue marketing and events that drive revenue growth by strengthening the current client base and developing new customers in the enterprise software space, reporting to the Chief Revenue Officer. The VP Marketing will act as a partner to both Human Resources and the Executive Leadership teams to define, build out and manage our internal communications strategy. Strategic leadership will be focused in the following areas: Revenue Marketing Strategy Develop go-to-market strategies for specific products and build revenue marketing plans necessary to meet company revenue goals Define and report KPIs to track product adoption and revenue targets Provide product-level positioning and marketing messaging for core offerings Translate messages into strong product collateral by building talk tracks, product overviews, white papers, and case studies Lead revenue marketing campaigns to accelerate lead generation for ERP products Develop sales enablement materials that help sellers effectively position and sell against competition Support AR/PR and awareness activities including webinars, industry events, direct marketing, collateral and customer case studies Digital Content & Communications Building and executing integrated marketing programs that drive measurable demand while also raising awareness of the CentralSquare brand Oversee and manage all internal and external communications for CentralSquare Ensure corporate mission and messaging is consistent and engaging, all event components are impactful, follow guidelines to showcase thought leadership with an integrated marketing approach across channels. Day-to-day digital campaign operations, including program setup, email layout and analytics/tracking Develop internal and external communications plan with the CEO’s office Creative Vision Visually describe our product and services across all of our marketing channels. Audio/Visual logistics and management for both internal and client focused events Creation of graphic content for strategic client initiatives, client events/tradeshows and internal presentations Maintenance and enhancement of CentralSquare’s company website Events Collaborate with internal teams and/or vendors to successfully design, plan and execute events, trainings, and conferences while ensuring consistent brand and event standards Ensure all event components are impactful, follow guidelines to showcase thought leadership with an integrated marketing approach across channels Collaborate with corporate brand and sales to identify key themes, goals for each event Dedicated to measuring return on investment for all programs and provide analysis and post-event reporting Digitize customer experience event journey by delivering a mobile and social experience Foster tight alignment with the sales teams to ensure revenue growth Develop corporate social responsibility programs to support Central Square’s company volunteer program Skills & Requirements

Requirements: Bachelor’s degree in marketing and/or Communications with 10+ years of experience More than 5 years of experience leading marketing organizations Strong track record of recruiting, developing and retaining a high performing marketing organization Proven success working within a highly matrixed organization and establishing strong relationships across all functions Strong operational and analytical abilities

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