Marketing Lead

2 weeks ago


Tallahassee, United States BeaconGov Full time
Contractor Qualifications and Experience

The selected Contractor must possess the following qualifications and experience:

1. Five years of consulting experience for private or public entities related to producing, delivering, deploying, and evaluating the outcomes of media campaigns.

2. Three years of experience buying media to target specific populations.

3. Three years of experience with media campaigns, including effective media coordination, integrated communications strategy development, and robust marketing planning.

4. Three years of developing tailored messaging and creative concepts for targeted market areas and crafting and utilizing communication strategies that are culturally and linguistically appropriate to Florida's multicultural population.
The Marketing Lead must have at least three years of experience within the immediate past ten years as the primary marketing manager of at least one campaign similar to Early Steps Florida Embedded Practices and Intervention with Caregivers (FL-EPIC) Education and Outreach Campaign.

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