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Vice President of Digital Marketing
4 weeks ago
Overview:
Our client is seeking a dynamic, data-driven
Vice President of Digital
Marketing to lead all digital marketing initiatives across the organization.
Reporting directly to the President and collaborating closely with the Private Equity
firm, the successful candidate will drive the development and execution of digital
strategies aimed at increasing profitability. As a highly successful $25 million firm,
our client is dedicated to delivering exceptional experiences for
both new and repeat clients across several segments.
Responsibilities:
The
Vice President of Digital Marketing
will create and manage the marketing
and digital strategies of the company by developing digital performance
campaigns, overseeing the customer service and inbound sales
Team and play a pivotal role in developing & achieving KPIs.
Build market awareness strategies for the company and drive demand to the
company’s consultative sales funnel.
Drive cross-functional collaboration by actively engaging with various
departments to ensure alignment and cohesiveness in achieving marketing
goals.
Develop a new company website that is SEO optimized.
Develop and execute digital strategies for continued customer engagement and
conversion to purchase.
Optimize conversion points both online and offline, oversee website development
as a customer touchpoint tool, and the modernization of CRM platforms.
Develop, execute and optimize the performance of digital campaigns, outside
agencies, along with the ability to directly measure and manage customer
success-driven sales development reports.
Create campaigns then optimize performance of digital marketing efforts with a
strong focus on test and learn methodologies.
Manage and lead the customer service and inbound sales team
(currently 4 direct reports) to optimize customer experience
and convert prospects to sales.
Launch optimized online ads and manage budgets to increase sales and brand
awareness.
Coordinate creation of digital content for lead generation across various
channels.
Identify trends and optimize spend and digital performance direction based on
insights.
Evaluate emerging technologies and provide thought leadership for adoption.
Manage the company’s paid media presence and develop their content
marketing strategy.
Plan and execute experiments and conversion tests.
Limited trade show staffing and management.
About You:
10+ years’ experience leading digital marketing within a high-growth smaller
manufacturing-driven firm.
Strong comfort working as an independent marketing lead and having the digital
marketing expertise to bring campaigns to life.
Proven experience as a
Digital Marketing Director
working for a high-growth
organization.
Excellent understanding of digital marketing concepts, testing, and best
practices.
Proven revenue growth experience developing B2B eCommerce, paid media,
Google AdWords, Bing, email campaigns, SMS, and SEO/SEM campaigns.
Expert experience with web strategy setting, content management systems, and
CRM platform selection and execution.
Working knowledge of ad serving tools and platforms.
Perfect knowledge of web analytics tools, such as Google Analytics, Bing, and
Tableau.
Experience with marketplace strategies and listings.
Skills and experience in creative content writing and visual communication
principles.
Excellent analytical, project management, and critical thinking skills.
Ability to multitask and perform under tight deadlines.
Excellent communication and interpersonal skills.
Ability manage from the ground up while also being strategic in a small business
environment.
Experience in government contract sales (25% of the business today) a plus, but
not required.
BS/BA in marketing or relevant field; additional qualifications B2B web strategy
setting, segmentation marketing & enterprise targeting
Location:
This position will be located on-site in
Athens, TN
(45-minutes from both
Knoxville, TN
and
Chattanooga, TN ). Experienced digital marketing leaders local to Athens, TN,
Chattanooga, TN and Knoxville, TN are strongly encouraged to apply.
Contact Us
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