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Director Social Media

2 months ago

Boston, United States Klaviyo Full time

How you’ll make a difference

Build and lead a high-impact team while rolling up your sleeves and diving into the details to ensure execution excellence

Develop strategic plans across organic social channels to drive product and brand awareness, highlighting klaviyo's innovations and priorities

Work cross-functionally with stakeholders and teams across the company including product marketing, employer brand, customer support, community, PR, and creative

Bring our content and campaigns to life across our social channels through unique and differentiated voice, tone, and style

Create magnetic feeds with content that educates, entertains, and resonates with our diverse audience, to grow our following across channels and keep them coming back

Own organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting

Stay on top of digital trends and conversations to ensure klaviyo's broader relevance

Help us prioritize, refine, and continually improve our approach to key platforms, then develop strategies for new and emerging channels

Develop a deep understanding of Klaviyo’s customers, their challenges and opportunities, and develop clever ideas for highly engaging content

Analyze data to derive actionable insights

that optimize social media performance

Who you are

12+ years experience in B2B2C social media strategy across all functions such as creative strategy, content creation, influencer and community and measurement

Comfortable wearing multiple hats—you can think big and be strategic but don’t mind being in the weeds of the conversations happening every day on social media

Advanced understanding of social media tracking and reporting — you continuously demand more from our content and channels to drive serious impact

Great brainstormer capable of generating big ideas, and then going and figuring out how to execute them

Resourceful and able to take direction well, and able to move fast and balance multiple projects simultaneously

Sharp copywriting skills and proficiency in video and photo editing tools, digital media formats, and graphic design

Experience developing and managing to a budget and accurately tracking performance of social media activities and ROI

Strong understanding of how to build the right team structure for different organizational phases and priorities

Excellent organizational, time management, and collaborative skills with ability to work across multiple teams and stakeholders with confidence and expertise

Ability to thrive working in a fast-paced, fluid, and challenging environment

Passion for trends and topics related to commerce, entrepreneurship and SMB

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