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Social Media Manager

4 months ago

Tallahassee, United States Le Meridien Dania Beach at Fort Lauderdale Airport Full time

Job Description

Job Summary

We offer guests an experience that is memorable and unique; one that travels with them through the entire guest journey. From their initial interactions with us on social media channels through their time in our hotel and bar, you will help our guests truly experience what our brand is all about. Whether you are managing the hotel's presence on social media channels, or driving local sales through social media content for the Food and Beverage outlets, as a Social Media Manager, you will use your knowledge of the local market and influencers to connect with our guests and the local community to create hotel and brand awareness, grow reach, and drive engagement.

Responsibilities Meets with leadership to identify content for appropriate messaging needs. Controls day-to-day messaging of select social media channels (e.g., Facebook, Instagram, Twitter). Gains approval, schedules and publishes. Manages and updates all social presences (e.g., Facebook, Twitter, Instagram) of the hotel or outlets utilizing Search Engine Optimization (SEO) best practices. Creates and maintains social media content calendar (supporting the Brand's Social Playbook guidelines), for the hotel and applicable outlets. Engages and activates local community. Performs social media canvasing to create sales lead generation for outlets. Participates in social listening across social channels (e.g., Trip Advisor, Online Travel Agencies) and creates appropriate responses to these reviews. Monitors community feedback in real-time, drives regular engagement with public interaction for the hotel's official social presences (e.g., Facebook, Twitter, Instagram). Develops and sources unique hotel and destination content (posts, photos, videos, infographics); sources and leverages quality User Generated Content in social amplification efforts and ensures usage rights for all materials. Verifies brand positioning and voice is fully adhered and activated at the property level. Maintains current knowledge of all Marriott Social Media Policies and Procedures to verify compliance. Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail. Establishes long-range objectives for hotel's online presence and specifies the strategies and actions necessary to achieve them. Incorporates Social Strategy into the property marketing plans in support of the hotel's sales strategy. Verifies corporate, cluster and/or regional marketing programs are pulled through at the property level. Manages and coordinates paid social media marketing campaigns, and partners with external agencies to design and execute unique media content. Monitors industry trends, tools and applications to stay current. Produces and distributes monthly analytics report, share key drivers of positive or negative trends, and tracks progress. Verifies marketing communications support regional, market, and hotel business objectives and goals Verifies adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines Identifies partnerships with local social influencers (e.g., bloggers, columnists) that return social media value (e.g., likes, clicks, shares). Generate buzzworthy ideas for hotel events based on knowledge of the local market and brand target quest. Creates and implements contest, sweepstakes, and other user engagement tactics. Partners with leadership to proactively review, define and align social marketing agenda. Supervises and coaches associates who have been nominated as social media champions for their departments. Develops strong working relationships with outside vendors to ensure quality, cost effective creative executions

Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct. Social Media Analysis - Ability to use social media tracking tools to analyze and summarize date in order to identify customer sentiment and make recommendations Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers' business strengths, weaknesses, and key issues that can inform sales strategies and plans. Devising Sales Strategies and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales strategies that appropriately consider available facts, constraints, competitive circumstances, and probable consequences. Guest Problem Resolution - Ability to record, track and resolve guest problems via property software, handle emergencies, and effectively deal with customer issues and complaints. Research - Skill in collecting information from a variety of sources relating to market data, historical use, travel and tourism, real estate, etc. The ability to know when to seek addition information and where to look to find it. Analysis - The ability to analyze and summarize detailed data and make recommendations. Included is the creation and maintenance of spreadsheets for storing data. Computer Skills-The ability to use computer systems and software packages to input, access, modify, store, or output information or to execute programs or analyses. This includes the ability to enter and retrieve data from computer systems using a keyboard, mouse, or trackball. Basic trouble shooting skills, for computers, printers and in room guest technologies. Ability to adapt to changing technologies. Detail Orientation-The ability to attend to and verify the accuracy and completeness of details in work activities. This includes focusing on the small details of work activities and taking the necessary time to verify that all the details of completed work are correct and of high quality. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences. Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Additional Information Equal Opportunity Employment

It is the policy of the hotel to be fair in all of its relations with its associates and applicants for employment, and to make all employment related decisions without regard to race, color, religion, sex, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, genetic information, marital status, pregnancy, HIV/AIDS status, sickle cell trait/testing, or DNA analysis, amnesty or status as a covered veteran in accordance with applicable state, federal, and local laws.

This policy applies to recruitment, hiring, training, promotion, transfer and all other personnel actions and conditions of employment such as compensation, benefits, layoffs, and reinstatements, leaves of absence, disciplinary measures, and termination. Decisions regarding employment and promotion will be based solely upon valid job-related factors.

O

ther Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits:

- Medical, Dental, Vision Insurance

- Short & Long Term Disability Insurance, Life Insurance, AFLAC Insurance

- 401K

- 80 hours of PTO yearly #J-18808-Ljbffr