Marketing Channel Manager

3 weeks ago

Wilmington, United States CareerBuilder Full time

Overall purpose of role
Manage all facets of new account acquisition, both internally and externally (Partner-facing), supporting the growth of a large Affinity credit card program. Marketing, Existing Customer Marketing, Customer Experience, and Governance functions.

Key Accountabilities
Collaborate proactively on planned cardholder acquisition campaigns with stakeholders across the business with campaign operations, marketing channel managers, creative development, campaign decision analytics and legal/risk/compliance Colleagues and externally with partner program and marketing managers to achieve established cardholder acquisition growth targets
Own end-to-end oversight of cardholder acquisition campaigns in multiple channels including direct mail and other printed media, email and other digital media from development through execution and reporting. This will include offer selection/optimization, audience targeting criteria, creative/communications development and approval, and campaign results tracking
Work with campaign decision analytics Colleagues to measure success of initiatives and report results insights to internal executives and external partner.
Package and deliver monthly contractual reporting to partner
Manage internal governance checklist
Contribute to quarterly business review meetings with partner

Stakeholder Management and Leadership
Reporting to VP, requires high degree of proactive cross-functional collaboration both internally with business stakeholders and externally with partner.

Decision-making and Problem Solvin g
Requires good evaluative judgment and analytical skill. Requires very strong organizational and communication skill.

Risk and Control Objective
Take ownership for managing risk and strengthening controls in relation to the work you do. Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal B- Policies and Policy Standards.

Person Specification
Personal attributes essential to performing role including competencies, expertise, knowledge, and experience. Note: experience requirements must not be in the form of years (minimum or otherwise).
Proactive - takes initiative in formulating plans, asking questions and completing assignments
Strong communication skills, with the ability to present information clearly, in both written and verbal form
Strong organizational skills, with the ability to juggle multiple initiatives at once and stay on top of deliverable deadlines
Basic Word, Excel, Powerpoint skills
4+ years of Marketing, Customer Experience or Relationship Management experience in financial services industry; credit card experience preferred
Experience in developing and executing Marketing plans and customer-facing Marketing collateral in financial services industry, preferably credit card

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