Digital Marketing Manager
3 weeks ago
**Job Summary**
**Essential Functions**
- Maximize revenue through the development and execution of comprehensive digital marketing programs to drive new revenue and improve retention rates.
- Build effective target audiences and segments for every message to deliver engagement and revenue performance against KPI goals.
- Use customer data such as web-behavior to drive the message and content personalization.
- Develop and optimize strategies that increase the website purchase flow and search engine results and rankings. Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI.
- Plan and execute campaigns, including, but not limited to SEO/SEM, and display advertising to achieve revenue targets with a positive ROI.
- Present recommendations and plans for building new channels to drive revenue.
**Performance Measurement and Reporting**
- Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs).
- Provide insights and recommendations for continuous improvement.
- Identify trends and insights to optimize spend and performance.
- Brainstorm new and creative growth strategies, channels, or target audiences.
- Plan, execute, and measure experiments and conversion tests.
**Collaboration and User Experience Optimization**
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels.
**Budget Management**
- Allocate and manage the digital marketing budget effectively to maximize ROI.
**Other Duties**
- Perform any other duties as assigned.
**Knowledge, Skills & Abilities**
- Proven track record of successfully managing and executing digital marketing campaigns to maximize revenue growth (or ROI).
- Demonstrated data-driven and analytical skills with ability to make decisions based on rigorous analytics and track performance metrics.
- Results-oriented mindset with a focus on achieving key metrics for success.
- Knowledge of web design, user experience, and content management systems (CMS).
- Strong Excel and PowerPoint skills
- Experience in project management.
- Superior communication skills, both written and verbal.
- Ability to collaborate effectively with cross-functional teams.
**Core Competencies**
- **
Results-Driven and Proactive**: Sets and achieves challenging goals, focuses on delivering measurable results, and proactively identifies new opportunities.
- ** Collaboration and Adaptability**:Works collaboratively with internal and external teams, adapting positively to changes in the market and organizational strategies.
- ** Effective Communication and Persuasion**: Clearly communicates ideas, negotiates effectively, and conveys product benefits persuasively.
- ** Customer-Centric Approach**:Demonstrates a genuine commitment to customer satisfaction and building positive relationships.
**Key Accountabilities/Metrics**
- **
Achievement of annual revenue and retention budget.**
- **
Return on Investment (ROI)**:The profitability of various marketing campaigns calculated by comparing the revenue generated from purchases to the cost of running the campaigns, ensuring that the marketing efforts contribute positively to the business's financial goals.
- **
Customer Acquisition Cost (CAC)**:The average cost incurred to acquire a new customer through online channels, including marketing and advertising expenses, to optimize spending and ensure that the cost of acquiring customers aligns with their long-term value to the business.
- **
Conversion Rate**:The** **percentage of website visitors who make a purchase, sign up for a newsletter, or complete another desired action, reflecting the effectiveness of the website in turning visitors into customers.
**Minimum Qualifications**
- 5+ years’ experience in digital marketing.
- Bachelor’s degree in marketing, business, or a related field.
-
Digital Marketing Strategist
5 days ago
Wilmington, United States Wilmington Design Company Full timeWe're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.This role offers a unique opportunity to directly partner...
-
Digital Marketing Strategist
1 day ago
Wilmington, United States Wilmington Design Company Full timeWe're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels. This role offers a unique opportunity to directly partner...
-
Digital Marketing Strategist
3 weeks ago
Wilmington, United States Wilmington Design Company Full timeJob DescriptionJob DescriptionWe're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.This role offers a...
-
Social Media Marketing Specialist
3 days ago
Wilmington, United States Socialry Marketing Full timeCompany DescriptionSocialry Marketing is a comprehensive marketing and digital development firm based in Wilmington, NC. We specialize in social media strategy, content creation, content editing, content distribution, paid adverting, and online presence maintenance. Our team is passionate about creating innovative marketing strategies that drive results and...
-
Social Media Marketing Specialist
5 days ago
Wilmington, United States Socialry Marketing Full timeCompany DescriptionSocialry Marketing is a comprehensive marketing and digital development firm based in Wilmington, NC. We specialize in social media strategy, content creation, content editing, content distribution, paid adverting, and online presence maintenance. Our team is passionate about creating innovative marketing strategies that drive results and...
-
Associate Marketing Account Manager
9 hours ago
Wilmington, United States TCL Marketing Full time $45,000 - $55,000Associate Marketing Account Manager - Remote (Charlotte, NC)At TCL Marketing, an Associate Account Manager possesses the willingness to learn with extraordinary attention to detail. The ideal candidate is a strategic thinker, organizer, problem-solver, dot-connector, and effective personable communicator who will go above and beyond to help solve our...
-
Digital Account Manager
15 hours ago
Wilmington, United States Wilmington Design Company Full timeDo you have a knack for digital marketing? We're looking for an energetic Digital Account Manager to amp up our diverse campaigns, focusing on driving traffic and fine-tuning conversions.The ideal candidate is someone with 1 - 2 years of digital marketing experience who has worked in an agency environment and has been focusing on ongoing digital marketing...
-
Digital Account Manager
11 hours ago
Wilmington, United States Wilmington Design Company Full timeDo you have a knack for digital marketing? Were looking for an energetic Digital Account Manager to amp up our diverse campaigns, focusing on driving traffic and fine-tuning conversions. The ideal candidate is someone with 1 - 2 years of digital marketing experience who has worked in an agency environment and has been focusing on ongoing digital marketing...
-
Digital Account Manager
10 hours ago
Wilmington, United States Wilmington Design Company Full timeJob DescriptionJob DescriptionDo you have a knack for digital marketing? We're looking for an energetic Digital Account Manager to amp up our diverse campaigns, focusing on driving traffic and fine-tuning conversions. The ideal candidate is someone with 1 - 2 years of digital marketing experience who has worked in an agency environment and has been...
-
Digital Account Manager
2 days ago
Wilmington, United States Wilmington Design Company Full timeDo you have a knack for digital marketing? We're looking for an energetic Digital Account Manager to amp up our diverse campaigns, focusing on driving traffic and fine-tuning conversions.The ideal candidate is someone with 1 - 2 years of digital marketing experience who has worked in an agency environment and has been focusing on ongoing digital marketing...
-
Digital Account Manager
2 days ago
Wilmington, United States Wilmington Design Company Full timeDo you have a knack for digital marketing? We're looking for an energetic Digital Account Manager to amp up our diverse campaigns, focusing on driving traffic and fine-tuning conversions. The ideal candidate is someone with 1 - 2 years of digital marketing experience who has worked in an agency environment and has been focusing on ongoing digital marketing...
-
Marketing Manager
1 week ago
Wilmington, United States Sales Engine Full timeJob DescriptionJob DescriptionSalary: $60,000+ AnnuallySales Engine helps home service businesses build a marketing and sales "operating system" business for their business. Marketing Engineers are "hands on" service providers, coaches and consultants. Don't miss your chance to become part of our fast growing team!Who is Sales Engine? Sales Engine is...
-
Marketing Manager
2 weeks ago
Wilmington, United States TransPerfect Full timeDo you want to work for the global leader in the language services and technology industry? Are you interested in helping international brands/organizations find and implement solutions that allow them to communicate, operate and sell their products and services efficiently and effectively? And are you the type of person who enjoys working in an innovative...
-
Sr Manager/Director of Marketing
10 hours ago
Wilmington, United States DB Roberts Full timeJob Description JOB SUMMARY DB Roberts is a leading specialty distributor of fasteners and hardware products, known for its commitment to excellence, innovative solutions, and unparalleled service across diverse markets. As we pursue strategic growth and industry leadership, we seek a Marketing Director to spearhead our marketing efforts, aligning them with...
-
Marketing & Special Events Manager
1 month ago
Wilmington, United States Goodwill of Delaware and Delaware County Full timeJob DescriptionJob DescriptionMarketing & Special Events Manager The Marketing & Special Events Manager, reporting to the Vice President of Brand & Community Engagement, is responsible for supporting Goodwill of Delaware & Delaware County’s marketing and community programs. In addition, the Manager will cultivate fundraising initiatives in concert with the...
-
Senior Digital Copywriter
6 hours ago
Wilmington, United States The Lycra Company LLC Full timeJob DescriptionJob DescriptionRole: Senior Digital Copywriter Location: Wilmington, DE The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to...
-
Sr Manager/Director of Marketing
1 day ago
Wilmington, United States DB Roberts Full timeJob DescriptionJOB SUMMARY DB Roberts is a leading specialty distributor of fasteners and hardware products, known for its commitment to excellence, innovative solutions, and unparalleled service across diverse markets. As we pursue strategic growth and industry leadership, we seek a Marketing Director to spearhead our marketing efforts, aligning them with...
-
Marketing Manager
3 days ago
Wilmington, United States Brookfield Properties Full timeLocation Wilmington - 109 Pier Master Point, Suite 109 Business As part of Brookfield Asset Management — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound ESG practices to the planning, development, and management of buildings...
-
Supplier Marketing Manager
6 hours ago
Wilmington, United States Heilind Full timeJob DescriptionHeilind, a global distributor of electronic components, is seeking a Supplier Marketing Manager to join our marketing team. This role is pivotal in fostering strong supplier relationships and developing effective marketing campaigns that showcase our suppliers' products through Heilind's marketing channels. The ideal candidate will be adept at...
-
Marketing Manager
1 week ago
Wilmington, United States Brookfield Properties Full timeJob Description Your Team Brookfield Properties is seeking an experienced Marketing Manager to develop and implement effective marketing strategies that drive traffic and home sales in our master-planned community Riverlights in Wilmington, NC. The ideal candidate is equally proficient in leading day-to-day marketing activities and collaborating on...