Marketing Social Media Manager

1 month ago

Lansing, United States Diversified Construction Incorporat Full time

Benefits:

Competitive salary

Health insurance

Paid time off

Training & development

At Flagpoles ETC marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of this role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Using social media marketing tools to create and maintain the company’s brand

Interacting with customers and other stakeholders via the company’s social media accounts

Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements

Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.

Setting key performance indications for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance.

Required skills and qualifications

Proven success in developing marketing plans and campaigns

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Proven success in designing interactive applications and networking platforms

3 Professional References & work samples are REQUIRED

You must answer all prescreened questions or you will NOT be invited for an interview

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